The information in this post was adapted from John Lee Dumas the founder and Host of Entrepreneurs on Fire. In my opinion one of the best podcasts available today.
Podcasting has been experiencing incredible growth for a number of Reasons. Here i cover ten of the reasons why I think they have and will continue to grow in popularity
1. Podcasts are very portable and offer in demand passionate content
Podcasts can be consumed while driving, running, folding laundry, walking your dog, exercising, and any number of similar activities that require some semblance of focus. You don’t have to say NO to any of the above activities to say YES to Podcasting, and that is why so many people are so willing to give 30+ minutes of their time to listen to a podcast , as they are able to be productive in other activities simultaneously!
Let’s use a random example to illustrate my point:
Sally is 42 years old, lives in upstate New York, and commutes 45 minutes to work at a greenhouse
where she happily spends the next eight hours of her day doing something she loves: gardening.
Sally also has three kids – all teenagers – and they’re quite demanding, to say the least. Her free time at home is a percentage point below zero, and sometimes that bothers her.
You see, Sally loves all things plant-related, and if it were up to her, she’d be studying and learning
about gardens with every spare moment she has. But while she’s at work, she is dealing with
customers and administrative duties all day, and that leaves her NO time to improve upon her craft.
She knows there are so many things she could be educating herself about if only she had the time.
But as soon as Sally’s head hits her pillow at night, she has about two minutes before it’s “goodnight
Sally!” Before she knows it, Sally has been on the same “Better Homes and Gardens” page for three
Sally also slightly resents her 45-minute drive to work each day. It’s long, boring, and she gets
nothing accomplished. Over a coffee break one day at work, her co-worker, Vanessa, mentions that she has been listening to a podcast called Griselda the Green Thumb. “What’s a podcast?” Sally asks in honest bewilderment.
Five minutes later, Sally can’t wait to get home and load her iPod full of this free, targeted content about a subject she so loves.
The next morning, Sally jumps in her car, and before she even turns on her seat heater she has
episode #1 pumping through her eight car speakers. 45 joyful minutes later, Sally is letting her car
idle in the parking lot so she can scribble down some notes about petunias and daisies.
Sally has discovered the wonderful world of Podcasting, and her car rides, walks, and workout
sessions will never be the same.
2. Podcasts are Free
When you listen to podcasts, you’re hearing from experts who are dispensing advice and sharing
insights in what feels like a one-on-one session. Were this truly the case, it would cost you
thousands of dollars every time you listened to one.
Podcast hosts and interviewees can afford (literally and figuratively) to give this incredible advice
away for free because they are reaching hundreds – if not thousands – of eager ears, allowing them
to become authority figures to a huge audience who is growing to know, like and trust them.
As the content continues to be dispensed, the audience continues to grow because they are getting
great, actionable, highly valued content for free. So we have a win-win situation
3. Accessible from Smartphones
Do you know anyone these days who is active in the online world but who doesn’t have a
Smartphone? Even Blackberry made sure to include a podcast app on their latest device.
Smartphones, 4G networks, iTunes, Soundcloud, and Stitcher Radio have allowed people around
the world to consume streaming, online content with the swipe of a finger. With this computer in
our pockets, downloading and/or streaming podcasts has never been easier, and those little white earplugs have never been so tangled.
4. Readily available on tablets
There is something about hearing that your grandfathers favourite thing is his new ipad that you realise just how many people are getting into the digital information age. Podcasts fit perfectly here
A new Era has begun People who have never been on the internet before have discovered the easy to use ipads and tablets and their portability allows them to use them anywhere anytime.
5. Wi fi has put podcasts at our fingertips
Gone are the days when you needed to be plugged in to get the music and info you want. Now we use Wi fi to connect and wander around the web. Information is so much easier to gather and load onto our electronic devices
6. Listening and hearing ones voice is so much more personal that reading ones word. Thisnk about when you listen to the radio you have your favourite presenters and although you may not have met these people in person you feel you know them well. In some way you form a bond with your listeners and they will start to know like and trust you and look forward to your next podcast
7. Podcasting gives you instant authority and credibility
Although you may not be as famous as some of the big name podcasters Seth Godin, Amy Porterfield or Pat Flynn
if you interview people that have a decent following you will become associalted with them and your reputation will be elevated to their level
8. Leveraging iTunes to reach more people
There are thousands of people listening to podcasts all over the world so if you create your own podcast there is a good chance that you too can reach people from the 4 corners of the planets and the platforms that your podcasts are hosted on can give you this information
9. Your performance is measurable:
You are only as good as you can prove you are, especially when it comes to podcasting. How can you
prove you are worth the precious time it takes a busy Entrepreneur to come on your show and share
their life story? How can you prove to yourself that you are reaching enough people to make your
time expenditure worthwhile?
Well, my friends, this is yet another reason why podcasting is so powerful. Does anyone REALLY
know how many people are listening to a certain radio station at any given time? Or actually
watching a specifc TV station? Not really. However, with podcasts, you can measure the exact
number of downloads with extreme accuracy.
As you can imagine, this is very valuable information – actual numbers that we can use to base some
pretty solid assumptions of
Stitcher Radio even measures the amount of time someone listens to your podcast, so you can study
patterns and see how long is too long, or how short is too short. These statistics are very valuable,
and you can use these stats to promote your podcast and find sponsors and guests
10 Once your podcast gets popular you are able to monetise it in a few ways
You can find companies to sponsor your podcast and give them a minute plug and advertise for them. You can also use your podcast to recommend Affliate income, mentoring, products, services and masterminds are just a few
If you thinks about it if you are doing webinars or hangouts you can repurpose this content into a podcast
Also there is a brand new piece of software out that makes it super easy to record and upload your podcast
Yes Podcasting just became a whole lot easier