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What is Product Licensing and is it worth the Cost

moneybag man

Product licensing is the easiest and fastest way to ensure success online Quite often, product licensing is often overlooked by the majority of online money seekers. It almost seems like people don’t approach internet marketing with the same mindset as offline business owners approach their businesses.  A lot of big name marketers like Daegan Smith, Jonathan Budd, Mark Hoverson, and many more have been using the concepts of product licensing to further their businesses for years. Product licensing is simply, taking products created by someone else’s brand and selling them yourself. All you need to do is buy the licensing rights to the product and drive traffic to the ads the product owners have created and tested for you. Usually the products you can buy licensing rights for are high ticket items that can earn you 90-100% commission per sale (usually minus some sort of merchant fee). These products can earn you anywhere from $50 to $1,000 or more for every sale you generate. Most of the time  buying licensing rights to products like this is usually more expensive than the cost of the product itself. Some marketers pay upwards of $3,000 for licensing rights to high ticket products The reason they  spend so much is  because it works!

If you were to develop your own Sales funnel filled with high quality products it would take considerable time and money to undertake rigorous testing, tweaking, and establishing a loyal customer base You would also have to tap into the resources of a well-known and established brand name in the same category as you to ensure you meet the expected standards of the consumers. Being a product Creator can put you in a steady cycle of having to come up with new products and launches which takes quite a lot of effort and much trial and error. Product licensing does often require a significant investment, but it can procure dividends thaexhausted mant far outweigh the initial costs and fees. By Aligning yourself with a successful brand or product is not only a smart decision but it can also ensure your success. If you bought a franchise with a major brand like McDonalds or Subway you would be given all the ingredients necessary to accomplish success.  If you license a high quality product that has been proven to convert all you need to do is provide advertising to get people to see this product. A lot of the time Licensed products also supply follow up for your leads so your job is done once the lead hits the front of the sales funnel.

Why would you want to spend time doing research for a new product and the creating the product. Once your product is created you then have to pay big dollars to get a high converting sales page written and then create products for your upsells, downsells cross- sells plus copywriting for these too. Ok so now your product is ready now you have to go out there and recruit affiliates and JV partners to help you promote and then you have to give them 50% of the sale. Phew seems like a lot of hard work to me

If you have looked at the path of product creation and thought it was way beyond you but you really want to provide a quality product then perhaps you could take a look at product Licensing. Two Marketers that offer licensing rights for their Products are Matt LLoyd ( My Online Business Empire, MOBE)  and Dean Holland (ipro Partner)

matt lloyd headshot

Matt LLoyd first started Internet marketing at the age of 22 but had a load of failures and then he developed his Online Business Empire product and is now earning 8 figures. He has am army of affiliates and partners with 3 of is partners selling over $1million in sales. Matt is always striving to improve his products as he knows that if he gives his affiliates and partners tools to succedd he will also benefit. Some of the students success stories can be seen heresports merc

Matt also has a very good Incentive for his affiliates who do well. They can now choose the car of their dreams which can be obtained after a certain number of sales. Take a look here at this video  and tell me it does not get you motivated to get that car you always wanted

 

 

Matt is also always working on ways to get leads into the funnel and has started a series of videos where he answers his customers questions. These videos are gold and there is always something to learn. You do not even need to be a Mobe member to subscribe to these. Watch some of them here

Matt Lloyd also does numerous Live events and pays his partners and affiliates very well to get people to these events. You can also earn points to go towards your car.

Matt Lloyd is a super smart guy and i am proud to be a Mobe License Rights Partner. If you would like to start your Journey in this top shelf company and start earning Big Commissions and maybe even get that car you always wanted you need to start here

sign up fancy

 

dean Holland Dean Holland has only had his Ipro Partner program running for 2 years but already has partners making a very decent Income. Dean Holland has a story that anyone who has done any Internet Marketing can relate to. He was moving on into the broke zone when he undertook coaching from Alex Jeffreys. Since then his life turned around and now he is still working hard but more to ensure all his partners have success. I really like Deans ipro program. We have a team webinar every week and the training and products are excellent. Dean also has Live workshops in the United Kingdom and has started building a great team who are always ready to jump on skype and help you through a problem.

 

Deans starter program is just $19.95 but the value in this is HUGE. You would expect to pay 4 figures for the depth of information in this product. It is easy to follow along and allows you to take small steps. Advanced marketers will also get value from this product.

Dean has a whole system set up so once his partners drive traffic into the funnel he has a autoresponder series and also high converting webinars that your prospects get to attend. This funnel is very high converting and Dean and his team are always adding value. I have noticed a steady increase in the commissions I have been able to generate since I first began promoting this product 18 months ago.

If you would like to watch Deans Sales video you can follow this link here

internet profitsSo there you have it.

You can start making your own products and finding affiliates to promote them or you can buy a license to use these very top class High Converting sales funnels and just concentrate on sending some quality traffic and getting a nice cheque when you make sales.

 

 

 

 

 

 
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My New Year Head Slapping Moment

head slap

 

Ok so I had big plans for 2015 and then I listened to the latest Webinar from Dean Holland.

2015 was going to be the year that I was going to be a product creator and pump out at least 3 products before March

I have a couple of them half done and was about to get started on the sales page.

For those of you who have been following me for a while you will probably know that I suffer from a bit of

Shiny object syndrome and also FOMO (fear of missing out). So I always have a lot going on and not of it makes me money.

I partnered with Dean Holland last year and have made some money from his program IPRO and every week Dean has a webinar

I had missed a few of them but finally got to plug myself in to hear his first one for 2015.

Of course he pepped us all up and you know what I like about Dean? He has a great vision and he is always improving

his program and adding value so that we as affiliates, have the best chance of success.

So off I went and searched out his program. Dug deep and found the login details to my back office.

Guess what? Go on have a little guess. There were commissions in there for this month.

I had received a notification about an order form being filled out but to my surprise this person had upgraded.

So what do you think my plan of action will be now?

Dean mentioned in the webinar that his business model before creating Ipro was creating products which although

lucrative was very hard to sustain. He has set us all a goal that by the end of 2015 we should be generating him $20,000 per day

We as partners have some work to do. But you know what being in Ipro is all about getting traffic to Deans Funnel and we do that by selling one of the Top Internet Business System Setups that only 1/2 % of the world famous gurus use. Even better the cost to access this is so affordable at just $19.95. This product is called the Big Commission Blueprint and is a series of videos that will take you from Newbie to advanced marketer. I have access to this as well as all Deans other products.

So Note to self

FOCUS

Find  One Course Until Successful

Here I am sitting on a virtual Goldmine with access to one of the highest Commission structures and highest converting sales funnel and I want to ignore this and spend time creating products of my own. I have access to  a team of people who will call my leads. I do not even have to jump on the phone. Seriously If I spend as much time promoting and tracking and concentrating just on this one thing can you imagine the results that await me.

I will be putting a lot of Effort into promoting Dean Hollands Program in 2015 as I know and believe he has a

goal to help as many people succeed as he can and he has recruited me to be one of his partners, something I am rather proud to be as i too like to help people succeed

If you would like to join Big Commission Blueprint then Follow this link

big commission blueprint banner

 

 

 

 

 
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How to write Swipe email for your Solo Ads

Everyone knows that solo ads are one of the easiest and quickest ways to get traffic to a lead capture page so that you can build your list as an internet marketer.

But ad copy is the difference between a successful solo ad and a complete ad. It is important to understand how to write solo ads.

And make sure to have a high ticket backend sales funnel for the BIG money, which is what I do.

Here is how to write a solo ad:

* Exciting Solo Ads Headline – The key with writing solo ad copy is to get as many clicks as possible, so the first step is to actually get your email opened! A good way to create an eye catching headline is to give a time period for when results can be expected. For example “How To Earn $150 A Day In 60 Days” etc. If you have a free gift to offer then you can also use the word “free” in the title which often helps.

* Short Ad Copy - Now that you have got your solo ad opened the next step is to ge the click. So keep it short and sweet. I would provide a short opening paragraph and then your link and then another short sentence and then the link again. Actually say “click here” in the link to encourage clicks.

* Congruent Ads - It is important that you solo ad heading matches your solo ad body and matches your squeeze page heading and matches the offer you present after the squeeze page. If this all matches up then conversions will be higher and you will be able to make back most of your ad expenditure quite quickly.

Next time you send a solo ad follow these tips and you should see some success

It is essential to not just promote one low ticket item with solo ads.

You need to have a proven sales funnel with a high ticket backend.

 

 

 
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Why Email Marketing?

Why Email Marketing is Important for Businesses

Why Email Marketing is ImportantI promised to be back and here we are, with possibly the most important discussion about why email marketing is important for business. Let’s get right into that.

Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes.

In fact, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on. Here are a few of the top reasons why email marketing is important for businesses today.

Email Marketing is PersonalEmail Marketing is Personal

Email is a personal and direct way of initiating a “one to one” conversation with prospects and existing customers.

Based on the information you request on a sign-up page in addition to the email address, you may be able to make sure you’re targeting that individual most appropriately.

For example, you might ask a prospect to check boxes indicating their areas of interest while signing up, and then use this information to decide what types of email messages to send to them later.

Email Marketing is Trusted

Since reputable businesses only engage in email marketing to individuals who have signed up to receive emails, this marketing channel is inherently trusted by the recipient. The individuals you’re marketing to have already decided that your business is one they’re interested in hearing more from – that’s why they signed up for your email list. (Don’t be tempted to send unsolicited emails to people who haven’t signed up with you; you may find yourself on a spam list, and getting off that list can be very difficult.)

Email Marketing is Measurable

Measure Email Marketing

Because the action items in each email generally consist of links back to your website (or to your Facebook page), you can set up special landing pages in order to measure the “click through” rates for each of your communications. On average, click through rates are generally in the 4%-5% range, so being able to measure your response rates and improve performance even slightly can have a significant benefit to your bottom line.

Email Marketing Works

This is perhaps the most important factor for a business to consider when deciding whether to use email marketing is its effectiveness. Industry surveys continue to confirm that email marketing generally has the highest return on investment of all other marketing tactics. Simply put, email marketing works.

Email Marketing is Affordable

Email Marketing is AffordableIn relation to the benefits you’re likely to receive back, email marketing is one of the most affordable methods for marketing your business. If you have a very small list you can consider administering it manually. However, once your list grows to a certain size you may wish to take advantage of a professional email list management service. Most of these services are quite affordable, and provide you with a variety of pricing options.

In the next post we’ll take a closer look at some of the leading services, and the pros and cons of each. It’s not always easy picking the right service (hint: there probably isn’t a perfect autoresponder unless you code it yourself), but at least we’ll cover some of those details so you can make an informed decision.

 
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Facebook Advertising Tips

Terry Lamb Provides this Guest Video
Join his Brilliant Coaching Program here

 
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3 Pages Every Funnel Must Have—And What To Include On Them!

Are you confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

sales-funnel mind map

 

Here’s the easy answer: At the very least, your sales funnel needs three pages.

Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:
Include a clear call to action—“Buy Now” or “Click here to download this report for free”
Eliminate distractions—that means no links to other websites or even a navigation bar
Address the readers’ pain points and how your offer provides the solution

Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!
Here is where you can offer an upset, remind people to follow you on social media, and give them a peak at your other products and services.

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

Thank You Page

This is where they actually collect their downloadable item, or get information about how your product will be delivered.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:
A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

Want to find out more about building your Sales Funnels? Fill out your details Here

 
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Why Your Funnels Leak—And What To Do About It

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. leaky funnel

 

Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

Not enough traffic.

The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?

How to fix it:

Traffic generation is an entire industry of its own, but here are some tips:

- Use good SEO to encourage search engines to rank your content well.

- Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events.

- Use paid ads to drive targeted traffic to highly relevant pages.

- Recruit JV partners and affiliates to promote your offers.

- Buy solo ads in related email newsletters.

 

No follow-up.

This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.

How to fix it:

Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.

No call-to-action.

This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there.

How to fix it:

Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” not leaky bucket

That becomes your call to action.

No product offers.

When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell.
How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too.

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time.

 

banner ad 250x250

 

 

 

 

 
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What the Heck is a Sales Funnel anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.

 

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

 

A Simple Sales Funnel

sales funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

 

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

 

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.

 

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.

 

How Your Funnel Works

 

If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.

 

Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

 

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

 

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.

 
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What to include in your Blog posts to make them Rank Better

Published on January 8, 2015 by in Direct Selling

A blog can be the most powerful web marketing tool at your disposal, but only if your ideal customers can find it.

In this article I’ll show you some simple changes you can make to your own blog that will help increase your search engine visibility, drive more traffic to your blog and generate more leads and sales for your business.

Start with keyword-rich topics.

Why are blogs such powerful tools for SEO (search engine optimization) and online visibility?

Because every blog post you write becomes another web page, and every web page is another opportunity to rank well for a specific search your ideal customer is doing right now.

Or in a month. Or in a year. Because good, evergreen content will continue to attract visitors to your blog or website for years, generating more leads for your business.

There are a number of ways to generate content ideas for your blog:

  • Turn customer questions into “Dear Abby” style posts.
  • Scour sites like Quora, Yahoo Answers, LinkedIn or other forums where your prospects may be asking questions.
  • Take some keywords that you’d like to rank well for and run them through Google Adwords Keyword Tool. This free tool shows you how many people are searching for your phrases each month, suggests related phrases that might be better opportunities, and lets you know how competitive that search is. (The higher the competition, the tougher it will be to crack the first page of the search engines.)

Create a keyword-rich title.

By default, the title of your post becomes the title of your web page.

Search engines give more importance to your page title than just about any other variable.

Too often, businesses give blog posts vague titles like, “A Word to the Wise,” or “A Lesson from Man’s Best Friend.”

Unfortunately, your ideal customers aren’t searching for those phrases. And if they are, they’re probably not interested in your post specifically.

Here are some tips to title a blog post for maximum visibility:

  • Lead with your keywords. Search engines give more weight to the first few words in a title. Examples might include, “Pinterest Marketing: How to Generate Leads from the World’s Hottest Social Media Site,” or “Men’s Bowler Hats: What’s Hot This Season.”
  • Number your lists. I know many people hate numbered lists, but they speak to how busy we all are. “101 Ways to Save Money for College” or “3 Questions to Ask in a Job Interview” are generally more engaging, and will generate more click-throughs at the search engines, which may increase your overall rank.
  • The colon is your friend. If you have a couple of competing keyword phrases that both seem appropriate, use a colon (or some other spacer) to cast a wider net. Do you write an Asian cooking blog? Try “Chopstick Instructions: How to Use Chopsticks.”

Work your keyword phrase into your copy early and often.

Your title is critical, but it can’t stand on its own; it needs to be supported by the rest of your copy.

You should work your keyword phrase into the first sentence or two of your blog post, and then repeat it several times throughout your post.

If you feel it’s difficult to work your keywords into the first sentence, try this trick: open up with a one to two sentence overview of your topic. If you still can’t work your keyword into the overview, then your blog post probably isn’t about your keyword anyway.

Warning! If you overuse your keyword phrase it can backfire. Google and other search engines may punish you for “over-optimizing” your post.

How much is too much? There’s no magic formula, but if your post doesn’t read well and the keywords feel forced into the rest of the copy, you’re probably guilty of over-optimizing.

You can also break up your keywords. If you wanted to rank well for, say, “Maine Web Design,” you could use that phrase exactly once or twice, but also use just “Maine” and “Web Design” separately in another instance.

Share your post through social networks.

Inbound links—links from other websites and blogs—increase your search engine visibility, all other things being equal. However, links from social media sites and the comments section of blogs often carry the “no follow” link, meaning no search engine benefits are being transferred.

The search engines are a little cagey about how much impact social buzz has on their search results, but there’s no question that Facebook powers Bing’s customized search, and Google+ affects your Google search results.

By sharing your post through these and other social media platforms, and getting others to do the same, you’ll drive more traffic and build awareness of your post. Even if a tweet or a LinkedIn update doesn’t boost your overall ranking, it might introduce you to a blogger who links to your post from within a post, which does carry search engine weight.

To encourage more sharing, be sure to add any appropriate “share” buttons to the top and bottom of your blog posts, encouraging visitors to share your content.

Be the master of your own domain.

Although I’m a huge fan of WordPress, I would never run a business blog with the WordPress.com domain. Or Typepad.com. Or Blogger.com.

When you blog on someone else’s domain, i.e., gardenshop.wordpress.com, you’re building their search engine visibility, not yours.

Many blogging platforms have gone under in the past few years. You might be able to save your blog posts from the wreckage, but you’ll never recover all your inbound links and the trust you built up at that domain.

It’s critical to your success that you blog at a domain name you fully control. This could be part of your current site, i.e, gardenshop.com/blog, or it could be a separate domain entirely, i.e., gardenshopblog.com.

This post is  excerpt from Rich Brooks

About Rich Brooks

Rich Brooks has been designing and building websites since before you were born; he’s just well-preserved. His newest creation is The Marketing Agents, a blog/podcast/YouTube channel that helps you reach more of your ideal customers through search, social and mobile marketing.

 
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What can we learn From Craigslist – Biggest Classified site

Published on January 8, 2015 by in Direct Selling

The Super List

craigslist
When it comes to online list building, I’d be remiss if we didn’t take a
closer look at one of the largest list-based websites on the Internet,
craigslist.org, and see what we can learn from Craig Alexander
Newmark, its founder, about list building and business, even if this
isn’t really the lesson Craig may want to teach us.
Why?
…Because while Craig Newmark is purportedly worth millions and
probably over a billion, he really doesn’t seem to care about the money!

The Worlds Biggest Garage Sale:

If one man could be credited with helping, more people find their
first apartment, furnishing it with both furniture
and a mate, it would be Craig.

His website is the largest classified site in the world, valued
somewhere in the billions, do to its untapped commercial value.
Some say that he single handedly destroyed the news
paper industry,a claim that Craig is quick to refute, and points to their lack of
integrity in reporting, as the main cause.

Now he sits on the boards of many of the largest philanthropic
foundations and is a staunch defender of net-neutrality, and a
proponent and financial backer of responsible independent
journalism.

However, rather than cash-in like Mark Zuckerberg and many of his
contemporaries, he is content to make millions rather than billions,
sticking to a playbook that is both unique and captivating.
From Humble Beginnings:
Craig’s List was started as a hobby by Craig Newmark in 1995 as just
a small social email list, announcing what was going on in the San
Francisco Bay area, that he sent out to a few of his friends, hoping to
get invited to more events.

By word of mouth, Craig’s “List” spread, and soon a
more permanent website was developed, and the rest (as they say) is pretty much
history.
Now, Craigslist.org receives over 20 billion page views per month,
ranking it among the top 10 sites in the U.S., just
behind eBay and still climbing.
With recent new language additions, making the site
available in over70 countries, with over 700 local city listings, the website is
forecasted, by many analysts, to surpass eBay, to become one of the
top 15 websites in the world.
The reasons Craigslist is slated to surpass eBay is
that eBay relies so heavily on postal infrastructures, which are developing at a much
slower pace than is the Internet infrastructures, in countries in the
developing world.
Much of Craigslist’s anticipated growth is expected
in the developing countries and because of the “mostly free” nature
and accessibility of craigslist, there is no reason to doubt its eventual success.
Most people attribute the growth of craigslist to t
his “mostly free”model

baby_sulk

 

Many business analysts are at a loss, as to how to
explain why the founder Craig and CEO Jim Buckmaster, have not fully monetized
there site. However, the two seem quite content to keep the site free
to use, for almost all of their visitors, and to profit only marginally, by
charging for listings on things like job postings, and apartment
rentals.
These charges only apply in a few of their more established markets,and in some
cities this too is free, at least for now.
Probably the single most amazing thing about craigs
list is that unlike some of its rivals, Facebook and Twitter, this online community has
been driven solely by word of mouth and without advertising or
massive site upgrades, which were powered by money gained
through selling-out, to huge venture capitalist.
At its core, craigslist is the lowest key, billion-
dollar business ever in existence. It is astounding that for its size it is
still run by only 30 employees
What Do We Learn:
For starters, it looks like you can get to the top
without ever buying ads during the Super Bowl!
You don’t need to charge for everything to make a profit

If you provide something people truly want, you don’t need to buy
advertising at all. If you’re patient, you’ll get tons of loyal business,
just from word of mouth.
You don’t always need headquarters on the top floor of a skyscraper
in a prestigious business district of Manhattan, to be impressive!
You don’t need to build a site that is intensely complicated to build,
to be number one!
(Anyone could make a site like Craigslist, following tutorials online
today.)
In fact, many people have tried to out-do Craig in the classified
arena, with slick looking sites and failed miserably.

So what is it that Craig has, others do-not?

The answer is wrapped up in the fact that his success hasn’t changed
him or his site.
You don’t necessarily need to let success change you, if your goal is
to help people.

 

There has been a lot of media about using Classified ad sites for traffic generation. This is something that will help

 

craigslist poster

 
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