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Facebook Groups- Are they worth your Effort?

So I take it you might have  a Facebook account. If not then leave a comment and let me know your reasons. I am not saying it is a bad thing not to be on facebook but would love to hear if you have never been on Facebook. Been on facebook but left for some reason. Spend half your life on facebook.

Today I want to discuss the facebook group…

I must be in over 100 facebook groups but seriously there are about 4 that I actually spend some time in and read their posts and contribute.

I am in a group called the Parlay Society and it is a private group with a handful of members but they are movers and shakers and the owner

Carlos Rosario Shares some awesome stuff. We are talking Guerilla marketing strategies that are working.

I am also in another lot of promotions groups that seriously I wonder if anybody besides those pasting their ads ever go there and my notifications tab fills up with notifications from autoposting machines. Hate that.

Then I am in another group who form alliances and get some pretty outstanding results because they have partnered up to release products and generally help each other out.

I actually have my own facebook group but to be honest I do have trouble getting any interaction from the members there even though I spend a lot of time finding quality material to post. I am getting there slowly but you really need to be there to jump on anyone that males a comment.

Big questions to my readers today is Are Facebook groups really worth the time and effort?

If you are in a facebook group that is a mover and shaker please let me know how they have helped you.

My 5 top facebook groups at this time are

The Parlay Society a group designed to get you thinking of out of the box ways to market your business

Ipro Partner Group – open for ipro partners only Great marketing community who help each other with promoting their Ipro partner program

WordPress help with Kelvin Nickel this needs no words to explain. help for wordpress is here

Blogging Mastermind I can find all my favourite blogs to comment on here

The Lipstick Lounge  a safehaven for women Entrepreneurs

I look forward to your comments and your rave reviews of the facebook groups you might follow



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Here is what Happens when your Mentor Gets Coaching

Today I am putting up a grateful post for the team at ipro.

The ipro team is a group of marketers who have been recruited by Dean Holland and are truly gentleman and scholars who are always there to motivate and inspire me.

Dean Holland has seen the hard times and knows that he can help a lot of people by sharing his journey. He has a number of products on the market that have all sold well and help Numerous people become successful in affiliate and internet marketing. Dean started his company Internet Profits and now has a team of people who all share his Mission to clear the smoke and mirrors that the gurus have lead us to believe.

I have been following a number of marketers over the years and many are good but there are rogues out there that just want to take your money and others that have a good thing but become greedy and grow too big before they are ready which usually mean the wheels fall off the wagon and the company folds. Not so Dean Holland.

I recently became and ipro partner which is Deans High Ticket program. It entitles me to have a licence to sell his products and get up to 94% commissions which is much higher commissions than if I were an affiliate. You see I get paid on every step of the funnel. Not just the front end like most affiliate programs so I love it.  You can find out more here.

What got me really excited this last couple of months was that Dean was getting coaching from Russell Brunson….. Yep the man. That can only mean one thing. More goodies and super training for me as Dean will teach what he learns because this is what he does.

You just have to sit up and pay attention when your mentor is spending upwards of $25,000 for coaching. So was it a good decision to invest in Dean Holland and I Pro….. I thnk so




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Using Social Media to Promote Video Content


Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience.

If your videos are languishing online, read on to find out how to get them the attention they deserve.

The Benefits of Social Media for Business

No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant.

Well-run social media accounts can:

 Keep you connected with your customers

 Encourage brand loyalty

 Help you boost the content you post on your website

 Increase sales

 Build excitement about new products and services

 Turn your customers into brand ambassadors

Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content.

In fact, the average internet user watches at least one video per day.

Here are some of the best ways to promote your video content using social media:

 Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link to your website.

 Share the YouTube post on Facebook and Twitter. Facebook will let you embed a video into your post, and you can post a link to it on your Twitter feed. When you share it, encourage people to re-share it with their social media contacts.

 Share your video on your personal pages and feeds, too. Your friends and family will be happy to help you by re-sharing your content with their contacts.

 Post links to your video in content posted by industry influencers. The comment sections of relevant posts provide a great forum for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will watch your video, but some will.

 Share content at different times of day. The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the late afternoon or early evening for people who might have missed it the first time.

 Sponsor your video. If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will appear in the Newsfeed of your targeted demographic.

Using social media can be an easy and inexpensive way to make sure your video gets the attention it deserves; don’t let this opportunity pass you by.

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The Benefits of Ultra-Short Marketing Videos


Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business?

Let’s start by talking about what we mean by “ultra-short” in terms of videos. The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long.

If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again. It takes the human brain only 13 milliseconds to process an image. So a well-edited short video can convey an enormous amount of information very quickly.

Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once.

Ultra-short videos can be used for almost anything a longer video can, such as:

 Product demonstrations

 New product announcements

 Calls to action

 Entertainment

Not only that, but…

 They have the same SEO value as longer videos.

 They are quicker and less expensive to produce.

 Vine and Instagram are relatively new social media sites, and using them can let consumers know that your company is hip and innovative

 Short videos are some of the most shared content on some major hitters in the social media arena. Vine is owned by Twitter, so you can embed videos in your feed and Instagram is owned by Facebook.

There are plenty of ways you can use ultra-short videos to increase brand awareness, generate fresh leads, and convert viewers into customers.

Here are a few ideas to get you started:

 Make a customer testimonial compilation video. Ask customers to record themselves saying the one word they would use to describe your company. Take the best ones and edit them together into a rapid-fire video.

 Go behind the scenes at your company. You can shoot footage of employees doing their jobs, and edit them together to give customers a feeling for how you do things.

 Unveil a new product on video. Edit together quick images of different components of the product, or various ways to use it. For example, an apparel company might edit together quick shots of a woman wearing a scarf tied different ways.

 Create a video series on a hot topic related to your industry. Vine allows you to link multiple videos together to create a longer narrative.

If your business lends itself to storytelling, you might do a few short videos illustrating different elements of a story and then string them together

 Have a Vine contest. Encourage viewers to make their own videos showing your products in action. You can give away a freebie to the best one, and in the meantime, you’ll have a whole slew of customer-produced videos to share on your feed.

As you can see, ultra-short videos are perfect for giving your online content a quick, easy and inexpensive boost.

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Marketing Videos in Disguise: Tips for Making a Video Ad That Doesn’t Look Like an Ad


Not all marketing videos are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those videos are unlikely to go viral. The marketing videos that garner millions of views on YouTube tend to have one thing in common: they don’t look like advertising.

As a local business owner, chances are your videos won’t go “viral” per se, but there are some creative ways to get as juice out of them as you can.

How do you disguise a marketing video? It’s easy, really. All you need to do is craft a story about something related to your product. When you give viewers a narrative to follow, you engage them in a different way than you would with a traditional advertisement. You give them something to care about.

Some of the most effective “in disguise” marketing videos use humor to tell a story about a product.

For instance, Friskies Cat Food has produced a series of videos featuring a world-weary older cat welcoming a new kitten to the house. The voice over is the kind of thing any cat owner can appreciate. The initial video was three minutes long, and the first mention of Friskies happened at about two minutes. It got more than 22 million views on YouTube. Ads of this nature are powerful for entertaining viewers. It was shared repeatedly on social media and certainly helped this brand in terms of both awareness and ultimately, sales.

Tips for Making Your Own Disguised Ad

If you want to try your hand at making this type of video, here are a few tips to help you out:

 Brainstorm ideas that have to do with your product, but aren’t actually about your product. For example, a wedding planner might do a video that featured a unique proposal. As mentioned earlier, adding a humor twist when appropriate is likely to increase the number of times your video is shared.

Use up-to-date videos. If you’re doing screencast style videos, be sure to use current styles such as PowerPoint videos, Whiteboard videos, or Animated Explainer videos to help tell your story and further engage viewers.

Hire a professional writer. Writing a great narrative script is not easy. Unless you already know something about storytelling and script writing, make the up-front investment and hire a pro. The quality you get will make the expenditure worthwhile.

Include a late call to action. Just because you are disguising your advertisement in a story doesn’t mean you don’t need a call to action. Make sure to put it late in the video so you don’t break up the story.

Cast good actors. The story needs to be delivered well to work; so if you’re casting live actors, be sure to hold auditions and pick the right cast to tell your story effectively.

As opposed to a “hard-selling” traditional ad, a well-made video story can be more effective at selling your product or service. If you have the budget to produce one, it can pay for itself many times over.

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Get More User Engagement with Captivating Videos


Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.

You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service.

However, it’s also important to know which formats garner the most user engagement.

2-D Animation. 2-D animation is a great (and creative) way to promote your business or explain your product. Animation is always popular. The downside of this kind of video is that you will need to hire

a professional animator to do it for you.

3-D Animation. Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective.

Live Action. Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to

do that when there are real people in a marketing video. If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability.

Infographics. If you sell a very technical product or service, producing a video infographic might be the best way to explain what you do – and to convince viewers to contact you. Infographics help viewers

absorb information by presenting it visually. Infographics can also be a great tool for B2B marketing. A professional graphic designer can help you put together a compelling infographic – all you need to do is

provide the data. Infographics are frequently a type of 2-D or 3-D animation, so keep that in mind.

Screencast. A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information. If showing viewers the functionality of a technical product is what you’re trying to do, then

you should strongly consider a screencast. Another benefit to this format is that it’s one of the least expensive to produce. You could do it yourself using software you can find online.

Whiteboard videos. If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.

In order to convert viewers into new customers, your videos need to be grab – and hold – attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.


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8 Tips for Writing an Effective Video Script


It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script.

If you are planning on a one-minute video, it may surprise you to know the script will only need to have about 150 spoken words in it. That’s not much time to convey your message.

With that in mind, here are some tips to help you write the best possible script for your video.

1. Before you start writing, ask yourself the following questions:

a. Who is the audience for this video?

b. What is the bottom line message I want to get across?

c. What are the key benefits I want to relay?

d. How do I want to present my solution?

e. What do I want viewers to do after watching?

2. Think about the audience for your video, and choose the right tone.

For example, you may want a more formal tone for a B2B video, while a conversational or humorous tone might be more effective for a video aimed at the general public.

3. Remember that people have short attention spans. Mention your audiences’ biggest frustration near the beginning of your video. When you do that, you give people a reason to continue watching to the end.

4. Know what your core message is, and stick to it. For example, if the message you want to convey is that your law firm has the most experience of anyone in town when it comes to handling divorce, you need to make that the focus of your video.

5. Repetition can be good. Remember those short attention spans, and give viewers a way to retain the information you are conveying in your video. Don’t overdo repetition, but a well-timed repeat of your core message can go a long way toward improving viewer retention.

6. Have a strong call to action. Don’t assume that viewers will know what you want them to do at the end of the video – tell them. Examples might include “Contact Us Today” or “Subscribe Now.”

7. If you do decide to go with a longer script, then your focus must be on entertainment. Very few people are going to watch a 2 or 3 minute sales pitch, but they might watch it if you give them a funny or touching story

with characters they can care about.

8. Read your script out loud before recording it. It’s not enough that your script looks good on the page – it also needs to sound good. When you read aloud it is more likely you will catch awkward wording or repeated phrases.

It can be tricky to get your message across in only 150 words, so be prepared to put in some time getting the script just right. And if writing isn’t your strong suit, you can always hire a professional to write it for you.

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5 Tips for Casting Your Video

84-videoThe success or failure of your marketing video can hinge on many things:

the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video.

However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch.

Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success. With that in mind, let’s talk about some tips to help you find the right cast for your marketing video.

1. Choose the right narrator. If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator

should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain.

2. Think about your customers. Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action.

3. Cast actors who are attractive, but not unapproachable. You don’t need to have supermodels in your videos – in fact, you probably shouldn’t.

Instead, choose someone your customers can identify with. However, the people you cast should have something unique about them. After all, you want them to be memorable. Actors who are attractive, but believable as a next door neighbor or friend are a good choice.

4. Choose actors who project a genuine and trustworthy image. If you can’t afford to hire a professional casting director, go with your gut or use a focus group of friends or family. Do on-screen camera tests, even if you just use the camera on your cell phone. It’s important to get a look at your potential cast on camera before you hire them.

5. If you are casting employees in your script (for a behind-the-scenes look at your company, for example) choose people who are comfortable in front of the camera. Don’t try to force someone to be in the video against their will. Their discomfort will come through and make the viewer uncomfortable as well.

The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.

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5 Tips for an Effective Video Call to Action


When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming.

You need to write the perfect script, find the best voice over artist, pick out the right images, find the best music track, and more… just to keep your viewers hooked until the end. All of these things matter, but are you forgetting the one thing that can turn your video into a marketing powerhouse?

The Video Call to Action.

If your video doesn’t have a strong call to action at the end, you are missing the boat when it comes to marketing. After all, your goal is not simply to produce great video content. It’s to produce great video content that converts viewers into customers. If your viewers watch the video, smile, and then leave the page without taking the next step, you’ve wasted your time and money.

You are probably accustomed to including a call to action at the end of your advertising or in emails to your lists. Your videos are no different. A clear-cut call to action is a must. After all, videos can have different goals. One video may be intended to convince viewers to subscribe to your list or to visit your social media pages. Another may be geared toward getting people to try a new product.

If you don’t let your viewers know what they’re supposed to do at the end, they won’t do it.

What Makes a Great Video Call to Action?

Let’s take a look:

1. Strong verbs. A good call to action uses strong wording that leaves no room for doubt in terms of what the viewer is supposed to do next. Use clearly-worded phrases beginning with action verbs such as Subscribe, Visit, Download, or Click.

2. Consider using repeated calls to action. You can use YouTube annotations as calls to action throughout your video. Repetition will help viewers to remember what they are supposed to do, and increase your chances of conversion.

3. Make your call to action entertaining or memorable. Anything you can do to spice up your CTA will make it more likely that viewers will take the action you want them to take.

4. Make your call to action interactive. Video calls to action are more effective if viewers can simply click on the video to be redirected to your landing page. You always want to make it as easy as possible for people to convert.

5. Include a written call to action in your meta-description of the video as well. That way if a viewer misses the chance to click the video they’ll be able to respond by clicking below it. Because it is the one thing that moves most people to the next step in the purchase phase, your call to action should be just as powerful as the rest of your video content.


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3 Tips for Getting Customers to Create Video Content for You


Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales.

The downside of video marketing is that producing a professional-looking video is more expensive than writing a blog post or a list of tips. If you lack the technical know-how to make things look right, you will have to pay a videographer to film your video for you (live video footage) or pay a professional to create your video (other types of videos).

Not only that, but you may also need to pay a script writer, lighting designer and actors, graphics designer, and others – depending on how involved your video project is.

That’s where social media comes in. Customers love to feel engaged with their favorite brands, and are often eager to participate in group discussions and contests. You can and should produce your own video content, but here are the top three ways to get your customers to produce videos for you.

1. Solicit feedback. Customer testimonials are important for every company. The majority of people who make purchases online look for peer reviews of products and businesses before making a purchase. Ask customers to film themselves talking about what they like most about your product. You can share longer videos separately, or edit comments together into an ultra-short video and post it on Vine or Instagram.

2. Monitor comments and turn them into testimonials. When someone leaves a very enthusiastic comment on your blog or Facebook page, consider contacting that person to see if they’d be willing to film a video testimonial.

You can either ask the customer to film himself, or you can do it over Skype. That kind of video doesn’t require any technical know-how, and you can record it for free.

3. Sponsor a contest. Most people love the opportunity to win something for free, especially if it’s from a product or brand they love. Use your social media pages and blog to announce a giveaway, and offer a free product or service to the customer who produces the best video having to do with your product. You can get creative and specify a particular framework for the video.

For example:

a. Most unusual way to use your product

b. Funniest video using your product

c. For food products, think about having customers make short cooking demo videos

d. Most touching story involving your company

e. Best story about how your product or service has helped someone

You can specify the length of the video (anywhere from 6-second videos for Vine to 2 or 3 minute videos to post on YouTube, social media or your website.) The prize can be a combination of a free product or service, plus the exposure your customer will get from having their video featured. You might also consider giving multiple prizes to further incentivize people to enter.

Be sure to share all of your customers’ videos and thank each person who produces one. Doing so will make them feel valued.

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