Avoid these Mistakes when using Social media
Social media has exploded over the past 4 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones who truly understand the purpose of social media are reaping the rewards while those who are just following the herd are having trouble justifying their time and money spent on social media marketing.
Often business owners think that Social media is a free ride but you do have to have a decent strategy and avoid these mistakes if social media is to become a successful strategy for you.
there are 5 really important things you need to remember when you are using Social media
- Be Authentic
- Be Consistent
- Be Patient
- PUBLISH GREAT CONTENT
Another thing to remember is that this is a marathon not a sprint. Do not expect success overnight
what not to do on social media
Other mistakes include
Not having a plan or strategy
It is important to know what you want your Social Media posts to achieve. You must have a plan and a strategy and you also must have great content to post. People do not want you to sell to them all the time. They want you to listen to them and they want to read things that are going to help them solve their problems. A planned approach will achieve way more than random posts that are shot out with nothing in common and just blatant BUY MY STUFF
Expecting Results from doing nothing
If you are just randomly posting every so often and expecting results you will be very disappointed. People on social media are there to be social. They want to be listened to they want to be answered.
Without regular planned posting you may be hearing crickets and getting little to no engagement
People flock to social media sites to have interesting conversations, learn from authoritative people and get inside access that they would not otherwise have offline. By limiting your involvement in social media to a pathetic once a month / week schedule, you are drastically reducing the possibilities of prospects being able to find and engage you.
Always Talking about yourself
This is a biggie. If you continually talk about yourself and your products people are going to get sick of that real quick and will be finding other people who are more interesting
You need to talk less and listen more. Social media is all about making connections and, just like in the real (rather than virtual) world, people will be more drawn to you if you actually listen to what they’re saying than if you try to force your message upon them
People want to follow others who are givers, not takers. They are looking for interesting content. If you are able to deliver that to them consistently and effectively, then you are passively corralling these people to become loyal followers of you. Down the road this makes it easier for you to eventually talk about how your products or services can benefit someone as they will be much more captive at that point.
Caring More about making a sale rather than making a connection
It is natural for you to want to make a return on investment on your social media strategy but many people make a very common, and enormous mistake, when using social networks for marketing. If you want to lose all of your followers and prevent new people from listening to you in the future in the quickest way possible, then all you have to do is try to sell your product / service through every tweet, status update or blog post you publish.
First connect with your followers as sales come as a bi-product of these connections and should always be attained passively. People DO NOT want to get bombarded with sales pitches and updates about how great your product is over someone else’s. They want and need to connect with you first, trust you second and listen to you consistently after that. Once you have established these things, then sales will come naturally.
Not responding to Your Followers
Your followers will ask you questions on your social media profiles and you really should be there to answer them. Be transparent and let them know that you are there when they have questions. If you make mistakes make sure you acknowledge them and be upfront. If you have complaints deal with them and try to make things right.
Do not air your frustrations and rant on Social media it is unprofessional and you will lose more followers than you gain.
Also make sure you are staying in touch with your followers not only when you want them to take action but to help them if they have problems. Social media is a two way marketing medium
Not Separating your personal posts from your business Posts
It is imperative that you keep your personal posts on yur personal profile and keep your business pages for professional business posts. You may have some followers that are also your friends but they will see your personal posts where they should.
Getting On Social Media just because everybody else is
This goes back to the planning. Do not just jump into social media because everybody else is on there. It does not take long to lose followers but if you have a very clear plan it will be easy to keep them engaged and wanting to hear more from you when you post.
Give it the same planning, investigation, research and forethought you give any other new endeavour for your business, and you’ll reap the commensurate rewards. Treat it casually and you’ll get ‘casual’ results (or worse, reputational/brand damage)
Remember Social media marketing is about building relationships
Keep these in mind whenever you are posting on Social media and you will soon be building a tribe of highly engaged followers that will pay you handsomely for your efforts