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Identifying Your Target Market

Published on August 27, 2015 by in Direct Selling

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Your first order of business is to find highly targeted and qualified leads for your business. If you are selling baby strollers then tweeting to male golfers all day isn?t going to get you a single sale. However, tweeting to pregnant women and young mothers with newborns will be much more effective.

Finding your target market on Twitter is not quite as hard as you may think it is. As is to be expected with such a popular service, many third party applications and websites have popped up that make our lives easier when it comes to working with Twitter. One such site is Twellow.com, which is the Yellow Pages of Twitter.

The great thing about Twellow.com is that it allows you to search out Twitter users by categories which are split up by personal interests as well as professional ones. Therefore, if you are in the Internet marketing niche, you can choose the marketing category and then further narrow down your target audience by searching according to a specific keyword.

Other effective tools you can use include:

? Twitterfall.com allows you to search by keywords and hash tags;

? SocialMention.com is especially useful since you can search a wide range of social media sites, regular websites, news and almost all the Internet for certain keywords. It is a system that can be used to identify prospective clients as well as to stay up-to-date with what people are saying about your products and business.

? NearbyTweets.com allows you to search for users according to location and you can then narrow down your results even further by searching according to keyword;

 
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How You Can use Facebook To Attract New Customers

Published on August 25, 2015 by in Direct Selling

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Some business owners ask, why is it important to establish online
presence through social networking sites particularly Facebook even
when you already have an official website?

Simple, because Facebook is more accessible and to most, more
user-friendly than any traditional website will ever be. It gives a sense of friendliness to business that puts prospects at ease and lends a sense of credibility to businesses who have no website to speak of.

Aside from this, a Facebook page allows a business to be more
interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. While it may seem scary because you can be given both positive and negative feedback, businesses should not be afraid because with Facebook it can be easily moderated.

If you have a mind to you can retain the best feedback and hide the
rest. This way, most potential customers will be able to read the
positive testimonials of previous customers. Such feedback adds a
touch of authenticity to your business, and can entice the potential
customer reading it.

Furthermore, customers who are tired of traditional online marketing
such as email, newsletters and online ads will look to the Facebook
page to have their questions answered. Having a Facebook page will
give your business access to over 500 Million users without even
having to buy e-mail addresses like what traditional email marketing
resort to.

Interaction isn’t limited to Facebook updates and wall posts though.
You can also use Apps to provide photos, notes and videos. When
using a Fanpage which is the recommended page for businesses
(instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service.

Again, this can engage the community to be more interactive as was
successfully executed by the Pampers? Facebook Fanpage. Other
companies like Ben & Jerry?s go as far as polling customers. This
gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.

Facebook is also a great tool to gain audience to promos, special
prices and discounts as in the case of the company rushIMPRINT, who
use their page to feature their products for sale.

The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page.Various incentives can be given exclusively to Facebook users which aren’t accessible by those who follow you through e-mail, Twitter or your official website.

Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. Through their account, they?re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will
not surpass.

Facebook is an easy tool to master and can add just the right sense of fun, differentiating you and your business from the rest in the market.

 
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Pinterest for Business – How To Sensationalize Your Business

Published on August 23, 2015 by in Direct Selling

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There are many sites we can name when we talk about social media, like Facebook and Twitter. However another one is making its mark in this particular kind of business model. This is Pinterest.

Pinterest uses pictures and videos to share among different accounts and businesses. As a marketer, you can utilize this feature and this site to establish your brand name and your business in general. Aside from that, it too has various strengths and unique marketing tools that sets it far apart from other popular social media sites.

Perhaps the main question here is “how would one make use of Pinterest to provide leverage for one’s business?”

What are some things to do to sensationalize your business in general?

Here are a few tips.

Getting to the top of Pinterest boards is as easy as 1-2-3. First you need to look and upload quality images that would best fit your business product or service. Since Pinterest is a visually heavy site, it is appropriate that you get to share images of nothing but the best quality. This would put enough bearing to the kind of business you are offering. The better the image quality you put in your account, the better your business will be. To help you with this, you can hire a professional developer to capture your business products or services.

Second thing to do in order to sensationalize your Pinterest posts would be to add a good description and use hashtag for keywords. Each image uploaded requires you to put a description, so make good use of this most especially the hashtags. These are keywords that would be used to define your image and these would serve as search return queries too.

The third step to sensationalize your Pinterest pictures would be to share it to other social media sites. Pinterest allows an easy sharing option of its pictures. Every time you upload something new, make sure you share it not only on Pinterest boards, but also on your business’ Facebook and Twitter too. You can also share it with other community boards that hold the same topic or interest with your business product or services, or sharing them in your respective forum profiles and community board accounts.

Following these steps could greatly guarantee a great number of likes, hearts, comments and re-pins of your images. Eventually, this could eventually lead to Pinterest weekly picks.

 
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Social Media for Business – How to Optimize your Facebook Page

Published on August 21, 2015 by in Direct Selling

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Business owners should consider using Facebook as either their main or alternative marketing strategy. This revolutionary social media site has taken the world by storm, and in a couple of years, has generated the following numbers (data is official Q1 data from Facebook):

– There are 1.11 billion Facebook users
– There are 665 million active Facebook users daily
– There are 50 million Facebook pages
– There are 751 million Facebook mobile users
– Average daily Facebook likes is 4.5 billion
– Average number of page likes per Facebook user is 40

The list goes on, but these numbers are the main focus as to why business owners should never ignore Facebook. At any given time, your Facebook page could be liked by a fraction of those 665 daily Facebook users. Even if your page has garnered a thousand likes, it can still do wonders for boosting your business’s traffic, regardless if you have a physical office or an online store.

If you want to attract more Facebook users to your page, here are a few tips on how you can optimize it for search engine visibility and increased Facebook visibility:

1.) Include the complete name of your business – Don’t skimp on your business name on Facebook. It’s a good way of building your brand and your existing customers could be looking for you. For example, if your customers know you as ABC Laundry Centre, that should be your Facebook page name. Having your complete business name is also important because there’s a chance that your business may have the same name as another business, like ABC Consultancy.

2.) Include complete details – Your business address and contact info should be posted on your page’s ABOUT US or ABOUT section. This should give your customers an idea on where to find you or how to get in touch with you outside of Facebook.

3.) Provide proper tags and names for your videos and images – Your images and videos should have proper tags, like if you’re showcasing a new gaming rig then your photo should have the tag or title of “New Gaming Rig”. It should be relevant to the content you’re posting.

4.) Provide links when necessary – When posting a status, Facebook creates a thumbnail of any link to a website. This should make it more enticing to click on because your viewers already have a glimpse of what the link contains. When posting content, whether it’s image or an article, try to insert your website’s link when necessary. Don’t spam though.

It’s really easy to optimize Facebook pages. If a 13 year old kid can run a page, I’m betting so can you.

 
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How To Make Money With Pinterest

Published on August 19, 2015 by in Direct Selling

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So you have heard about Pinterest and want to make money from it. We have to set expectations here before moving forward. The fact remains that Pinterest has a bit of an issue with doing business using their system. That is why a lot of people that used to have affiliate links on Pinterest got the surprise of their lives when the system pulled the plug. Every attempt to make money on Pinterest should be a result of guerilla warfare. Let it be known that your attempt may be working now but it would be bound to be caught soon. Now that is clear, do you still want to make money from Pinterest? If you still do, we have a surprise for you. There are ways to make money on Pinterest.

Making money on Pinterest will take a lot of creativity and skill to succeed. Sometimes you would need to think outside the box to get your way around and earn that moolah. So sit back and pay attention on what this article is about to reveal. It can make or break your career in Pinterest.

Joining contests on Pinterest. Don’t just be there… do something about being there! Joining contests on Pinterest is the best way to earn money or at least a prize. The best thing about Pinterest contests is that most of the running promotions allow everyone to win a prize no matter mundane it is. The reason for that strategy is to create some traction to fully maximize the awareness potential of a business or a product.

Search optimization using Pinterest. If you happen to have great SEO skills you can use it through another platform this time through Pinterest. SEO skills are sought after and are one of the skills that are highly prized. If you happen to know SEO, you can apply the same principles on Pinterest. You can become a paid consultant with small businesses that wants to expand their Internet marketing sorties into Pinterest.

Social media integration for better exposure. Pinterest activities can easily be exported for Facebook and Twitter followers to see. This is a great way to expand brand awareness and product visibility which can translate to better sales.

Professional photographers are welcome. Content is king in Pinterest. The better content you have the better chances you get pinned. That is why photographers and graphic artists stand to make good money with Pinterest. Pinterest is a social network that is based on graphics. With this in mind you know where this leads to. You can get hired by some small business to do their graphics work for them optimized for use on Pinterest.

Analyze this. Pinterest is a great way to get marketing intelligence. That is why you could earn a lot analyzing data for clients. Analyzing Pinterest data for clients is an amazing skill to develop in order to help business on how to fare well in the world of Internet marketing. This skill needs to be honed through hours and hours of Pinterest exposure. Sadly, there is no enough reference material for this kind of work yet. It will rely heavily on personal experience and a hit or miss strategy.

So if you want to make money with Pinterest you have to think outside the box. You need to be patient and have lots of perseverance. It will not come over night but your hard work will pay off once you have done your time and invested your effort in knowing how Pinterest work and make money out of it.

 
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How To Get Your Pins Indexed Properly For Higher Visibility

Published on August 17, 2015 by in Direct Selling

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As you begin to explore Pinterest you will notice that this highly visual social network is not the same as other the social networking sites and that you need to put some serious thought into getting your pins indexed properly

To effectively get your pins to climb the ranks of Pinterest, you have to understand and focus your attention on the keywords in your
descriptions, hashtags, and links. This is critical because pinboard’s mostly involve posting and uploading unique, entertaining, compelling images, photos, and videos.

Some may say that since your posting images keywords don’t matter
as much, but they do!

This even includes your choice of keywords for your Pinterest profile
description, especially if you want to get noticed by other pinner’s in a specific market and ranked well by search engines.

When posting a new pin be sure that you use relevant titles and
informative, keyword focused descriptions. Not only will this help other pinner’s find your content, it will create added value on your boards.

The same holds true when you repin other people’s images. Don’t be
afraid to change or add to the description and be sure to use your
keywords.

While repining images posted by other people is fun and can be very
beneficial, you should also be sure to upload your own unique or
interesting pins with searchable keyword titles, descriptions and tags.

The main reason for this is so that your boards will have interesting pins that other pinner’s will want to repin. By providing fresh, interesting content on your boards you can help ensure that it will be shared more frequently and it will also help you attract more followers.

This simple process of pinning and repining will help you drive more
genuine page views and higher web ranking for your search engine
optimized Pinterest pinboard.

– Using Hashtag’s

The # symbol, called a hashtag, is used to mark keywords or topics. It was made popular by Twitter users as a way to categorize
messages.

Tagging pins with hashtag’s makes them easier to find and more
searchable to most search engines. When you want your boards and
pins to be quickly and conveniently searched, you can attach a hashtag symbol # before your keyword in a pin description.

For example, if you include the hashtag ?#marketing? in your
description, people can click on the hashtag to instantly search through Pinterest to find all of the pins related to that particular search term.

– Including Links

In your Pinterest profile description you can add a link of your
business website as well as connections to your blog, and other social networking sites such as Facebook and Twitter. These external
connections are ways for users to find your boards and pins.

As you are pinning keep in mind that Google indexes individual boards
on Pinterest and that makes the descriptions you use on your pins and
board extremely important.

Pinterest has become extremely popular over the last two years and
it doesn’t look like their growth will be slowing down anytime soon. That only leads us to believe that from a business standpoint we should consider Pinterest an important part of our marketing strategy, just like our blogs, Facebook and Twitter.

These is little doubt that the combination of these social platforms can go a long way towards increasing visibility, attracting visitors and generating more sales, which is the main reason for any business to engage in online social marketing.

 
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How To Boost Lead Generation With Pinterest

Published on August 15, 2015 by in Direct Selling

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If you think that Pinterest is a fad, you risk missing out on the next best thing to happen in the Internet. In fact, this early Pinterest has shown a lot of promise in boosting lead generation. Marketers are actually drooling and have hailed Pinterest as a great lead generation tool. However, if you just dismiss Pinterest as a passing fad then you may be signing your own death warrant.

Pinterest was an obscure site when it started in 2011. It caught fire and became one of the hottest sites on the Internet. Pinterest continued to prove critics wrong as it earned around 20 million users with about 3.3 million added at the end of 2012. It has surpassed Yahoo in driving organic traffic to websites and shown fleeting brilliance by beating Twitter in driving referral traffic. This website is very appealing to young women which form the majority of users.

Pinterest have demonstrated as a very useful e-commerce tool. Pinterest is in a position to fill the things that other social networks lack. In fact, people have been spending more time in Pinterest at an average almost similar to the time being spent by Facebook users.

Let’s face it – humans are visual creatures. This is the main reason why Pinterest has become so popular in such a short period of time. Pinterest’s leverage makes it an effective lead generation tool because how information is being processed. This social media allows marketers to place products in front of a captive audience and at the same time capitalize how our brain’s process information.

Like any other marketing tools, every marketer wants to get brand awareness. Pinterest is the perfect vehicle for this because it is able to deliver solid brand exposure. Just like how you want you brand to be more visual, you can effectively tell a story using Pinterest.

A pin carries a thousand words. This could work for your quest to generate leads. The only limitation that you have on Pinterest is your own imagination. So when you are trying to tell a story to generate leads, you can rely on Pinterest to deliver.

When businesses reach out to prospective leads, Pinterest can become a platform to reckon with. In fact, there have been studies conducted that Pinterest has the potential to be more effective than Facebook! Marketers can count on Pinterest to entice potential customers to buy stuff and there is empirical data to support it. An eyeglass retailer said that 11 percent of their website traffic was routed through Pinterest.

Create a Pinterest board that is interesting and worthwhile. It is recommended that you leverage the simplistic layout of Pinterest to your advantage. A well-organized Pinterest page is part of the marketing mix. You will be able to build a very engaged follower list when you put photos that link back to suitable landing pages.

Pinterest can work for businesses as long they know what they are going into. When used correctly, Pinterest will become a lead generating dynamo. Just learn how to use Pinterest and see how traffic to your site increase dramatically.

Studies reveal that 21 percent of people that saw pictures of products on Pinterest went on to buy the product. This only solidifies the fact that Pinterest can covert leads into sales faster and better than any other social media network. The use of photos and videos are the things that make Pinterest great in driving traffic.

 
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How To Advertise And Win With Facebook

Published on August 13, 2015 by in Direct Selling

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Facebook is a potential advertising site. Millions and Millions of users are visiting the page every minute to update with family and friends. Not only that, they even play games in their pages that makes them take longer time to stay.

Advertisers are eyeing on the opportunity given by Facebook. As the users are continuously growing every day, so is the opportunity of having an effective advertisement. Studies show that when an audience is frequently seeing an ad for just three second several times a day, he would likely to patronize the product in the ads. Facebook users stay more than 3 seconds on their page. They even take more than an hour reading recent stories, so, there is the potential.

The question of how to advertise on Facebook faces so many business men who wish to place their name on the webpage today. Knowing what potential the Facebook has, it is really tempting to get even just a small space for your ads. But how can you do this? Here are some pointers:

1. Zero in your audience. Facebook is a worldwide audience. You cannot cater all their needs. Facebook users come in many different cultures, age, sex, gender and personal characters. Just thinking of what a hundred Facebook users’ behavior is headache. How much more if they come in millions? So, you have to zero-in your audience. Right targeting is the key. As Facebook users updates their profile, use it as a basis of your target market. For example, your product is a lip balm for teenagers; find the key numbers like, 13-19 and keywords like high school, glee, or any stuff related to a teenage profile.

2. View or click. Decide whether you will be paying even if the audience is only viewing your ad or if he is clicking it. Most advertiser pay for the ad whenever only the audience clicks on it. Try to have both if your budget is ample enough to cover for the two types of ads. Sometimes, an audience does not know what he likes. By viewing your ad, he might realize that he needs your product and will start clicking on it. Chances are great!

3. Track the profits. The only thing that Facebook do for the advertisers is to track how many time the ad got clicked or viewed. It is up to the advertiser to track the profit returns. Sometimes, it takes longer time for the profit to materialize. That is the downside of Facebook advertising. The winning point is, you were able to show a big portion of audience that you are there to serve them. Later on, your investments will return.

4. Break free. There are a lot of competitors in Facebook. Aside from other ads, the user’s profile and other recent stories are your fiercest competitors. Make your ad stand out and shout. Otherwise, it will be buried under the pile of profile pictures, comments and invitations that a Facebook user is most excited too. Make it noticeable and attractive.

There are a lot of things to consider in advertising in a social networking site such as Facebook. These are just some pointers to guide you on how to advertise and win. The most important is to have a very good product and service so that it is easy to maintain customers and audiences.

 
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How Pinterest works And The Advantages It Has To Offer

Published on August 11, 2015 by in Direct Selling

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Did you know that Pinterest is one of the fastest-growing social
networking sites in history?

Surpassing even Facebook and Twitter in terms of rapid growth, with
its user base of over 10 million people spending an average of an hour or more a day pinning, repining and sharing images.

Even though it’s only been around for a short time this extremely
popular image-based network is quickly changing the face of social
media and there is no doubt that it can be both fun and beneficial from business standpoint.

As the fastest growing social network site, Pinterest has and almost
addictive visual appeal to consumers, making it an excellent platform
for promoting brand awareness, products and services in a wide
variety of markets such as DIY, sports, crafts, fashion, foods, and many more.

On Pinterest users, referred to as “pinner’s” can easily pin images and photos from the Internet, their computers, smart phones and from inside the Pinterest network to their own pinboard’s with a simple click or two.

There are several ways that you can make your Pinterest marketing
efforts more effective, for instance;

You can link your Pinterest account with your Twitter and/or Facebook
account during registration, making sharing on multiple social networks more convenient and fun.

You can display photos and digital images of your business logo,
products and services to drive more traffic and sales. You can also pin audio’s and videos to create a more interactive experience for your followers.

Be sure that you share other people’s images frequently. The Pinterest platform makes sharing quick and easy. Their built-in system ensures that when you repin an image, the user who first pinned it will also get credit. Repin?s always maintain the source-link of the image no matter how many times it?s repined and by incorporating hash tags, links, and embeds you will always get credited when other users repin your image, which makes this network an amazing viral marketing tool!

Pinterest also provides other share-ability features such as; Connect, Like, Comment and Embed that not only help you share your pins, it helps with search engine optimization as well.

Not only is pinning simple it can be integrated to your website by
placing a Pinterest ?Follow? or ?Pinit? button on your website or blog, making it easy for pinner?s to pin images directly from your site and spread your message.

You can grow your popularity by joining and following interest groups, commenting on other peoples pins and by posting new images to your boards regularly.

Just like with any other type of social network marketing your business will get out of it whatever they decide to put into it.

Since Pinterest is still so young you can be sure that mistakes will be made, time will be lost, and not everyone will find the secret to using it effectively, but with a little bit of creativity and initiative there is no doubt that savvy business owners will be able to find plenty of ways to use Pinterest to promote their business, products and services.

 
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Pinterest for Business – How Pinterest can Help Promote your Business Website

Published on August 9, 2015 by in Direct Selling

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Not a lot of people, let alone business owners, realized how powerful social networking sites could be when they first started out. Old sites like Friendster, MySpace, and Multiply were nothing more than online gateways for young people to connect and interact. Of course, back then, these sites already had close to a hundred million registered users or more, with millions of them online at any given time, but no one considered how powerful they would be as marketing tools. Today, the advent of Facebook, Twitter, and Pinterest has brought business owners the real challenge of reaching out to their customers on a global scale.

What can business owners do with Pinterest, a relatively new social networking site?

Believe it or not, this virtual-pinboard is one of the fastest growing social networking site, garnering close to 110 million unique visitors every month. Although the number of users isn’t as high as Facebook or Twitter, Pinterest still managed to overcome two social networking giants namely LinkedIn and Google+. But how can business owners maximize Pinterest?

1.) Proper profile management – Users spend an average of 89 minutes on Pinterest, and business owners should replicate this kind of dedication. For business owners, creating a social networking site and leaving it alone just won’t do. One needs to dedicate an ample amount of time into managing the profile and to do some networking and socializing in order to build a reputation. This includes filling out the necessary details, proper use of keywords and description fields, and promoting your pins.

2.) Maintain activity – Like any other social networking site, your activity is reflected on Pinterest. This feature would allow users to view just how active you are, and if you’re a business owner, you’d want users to know that your business’ Pinterest is active. This would allow potential customers to know that you are there to address their concern if ever.

3.) Quid pro quo – One of the best features that social networking sites have is sharing. In this case, Pinterest has a Re-pin feature, which would allow you to re-pin other user’s content in your board. Pinterest etiquette would dictate that it wouldn’t harm to re-pin other’s content if one’s content has been re-pinned too. Re-pin also means that you are appreciating their images and videos, and your customers may feel the same way about your business’ Pinterest content.

When these three simple steps are followed, you will be generating a reputation for your business’ Pinterest profile, and it would only take you at about 89 minutes a day.

 
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