blog directory
blog directory

Connecting and Growing 

Facebook Twitter Gplus LinkedIn RSS
Facebook Twitter Gplus LinkedIn RSS

No tweets to display


What Is Pinterest All About?

Published on October 8, 2015 by in Direct Selling

pinterest (1)

There’s something on the internet that’s more visited than Google+, and this is called Pinterest. The site allows you topost contents on the web that you find interesting on what they call pinboard. You can also pin your own pictures and videos and allow other users to repin them to their boards.

What makes Pinterest really attractive is that it can organize contents really well. For instance, if you’re planning to walk down the aisle soon, all you need to do is to search for wedding-related pins and everything you need to include in your wedding. You can search online for bridal gown and wedding cake designs and post them on your pin boards. So with Pinterest you can plan a wedding, save your inspirations, redecorate your home, compile your own recipes and a whole lot more. This is one great way to organize and share all the stuff you find interesting on the web.

If you’re new to the site, you might be confused at first. But a few times of using it will make you familiar and even fascinated with it. In fact, some users find it really addicting.

In order to familiarize yourself with Pinterest there are some important terms you need to know, which are often used in this site. A pin is a term used to refer to an image or video, which was taken either from another website or uploaded from your camera or computer. When uploading any pin, make sure you add a description to it as this will make it even more interesting to users.

Boards are where you put and organize your pins. You can arrange your pins by board or topic. New users are usually directed to a number of boards by default. However, you can always rename or delete these boards to suit your own interest. This means you can use your pin boards to collect everything from countries you’ve already visited to recipes you’re planning to cook to home organizing ideas.

Following is another term used in Pinterest. If you’re using Twitter, then this is something you’re already familiar with. In fact, it works much the same way as Twitter because here you can follow just about anyone. Depending on your preference, you can follow all the boards of other users or just a few of their boards. You can also use your Twitter and Facebook accounts to sign up in Pinterest, this way you can check who among your friends are already using Pinterest.

Repins in Pinterest work in much the same as the retweets in Twitter. Repining refers to sharing a photo you found on the boards of users you’re following or of images you’ve come across while looking through Pinterest. With repining, Pinterest gives the credit to the original source of the image. When you repin an image, you have the option of either editing or adding to its description. Just remember that no matter how many times an image is repined, links to its sources stay with it. Also, you can repin any image from any other Pinterest users, whether or not you’re following them.

Pinterest also makes use of the word like, but liking an image doesn’t automatically add it to your boards; the likes will only be added on your profile. Again, you can like pins of users even if you’re not following them.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Pinterest for Business – What Business Owners should know about Pinterest

Published on October 6, 2015 by in Direct Selling


Social networking sites like Facebook and Twitter have allowed businesses to tap into a goldmine of digital customers where they can easily convert to sales when done properly. For these social networking sites, the number of registered users can amount to anywhere from 300 to 500 million, with millions logged in at any hour. Imagine a lake where the fish are already jumping and saying “HEY! We’re here! Catch us here! Come to this spot!” This is the impact of social networking towards businesses from different industries. While Internet marketers try to mislead a lot of business owners into thinking that social networking sites are miracle workers, it’s still possible to market your products on any one of the fast growing social networking sites like Pinterest.

Pinterest is a photo-sharing website with a pinboard-style feature that allows users to create and manage theme-based images like hobbies, interests, and events. Users can also browse other user’s pinboards and they have the option of re-pinning images on their own pinboards or they can opt to like photos. This is similar to Facebook’s SHARE AND LIKE feature or Twitter’s RETWEET feature.

What do business owners need to know about Pinterest?

1.) Everything relies on creativity – If you want your customers to take your business seriously, you need to get in touch with the creative side of your business. One can easily do this by using creative means for your business’ advertisement, logos, and banners. In this site, creativity and beauty will be your key to catching the attention of your potential customers.

2.) Pinterest functions like a stylish search engine – Pinterest has this neat search engine-like feature which focuses on simple keywords and phrases, compared to the complex algorithms of search engines like Google. The search function scours for keywords and phrases found within the title and description, although Pinterest never fully disclosed how their search function works.

3.) Pin and re-pin – When you’re on a social networking site like Pinterest, it helps to stay active because it’s an indicator that your business profile is also active. Activity would include posting pictures, LIKE-ing other pictures, and even re-pinning them. This is also one of the easiest ways to engage future customers.

4.) Promote using other social networking sites – Social networking sites will never function alone. Pinterest can be synced and connected with popular social networking sites like Facebook and Twitter. This is also in line with how you can be active with your Pinterest profile. This removes the burden of having to create new content to reach out to your fans. Instead, re-posting on other social networking sites can do a more effective job in reaching out.

The age of social networking is upon us, and it’s time for business owners to embrace the digital side of doing business.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Using Facebook And Twitter Together For Your Business

Published on October 4, 2015 by in Direct Selling


While some will argue that Facebook and Twitter can never work
together to achieve a common goal in terms of business, this notion is really just a matter of professional adjustment. In online discussions, Facebook has been constantly related to personal contacts and updates while Twitter is more widely known for its professional purposes. And for a time, that impression was true until Facebook created its Fan Page.

With a Fan Page, profiles can be professional and used for business updates. Both continue to still have their own set of advantages of disadvantages though. As we have been discussing, Facebook can bring a social and emotional impact to your product much more naturally than Twitter can although it can also be subject to a lot of unnecessary clutter.

Twitter, on the other hand, gives fast and easy updates. The concept of microblogging can target a different market and can help you watch
what competition is doing.

Moreover, these two can actually work together in getting more
prospects. After all, there are people who still continue to use Twitter alone and some who still prefer opening just their Facebook page. So my question is, why not create two accounts to garner a wider market?

With both social networks, you as the account moderator should be very careful as to what to what you post. Be mindful of posting
personal issues and refrain from talking about business problems,
disagreements and so on.

You should stick to things that your customers or potential customers
will be interested in such as project updates, product launches, useful links, updates from the official website, any news from events, conferences or meetings attended, sales, promos, incentives and potential collaborations with clients are more preferable inclusions.

Remember that both are social networks and being a social network,
you should provide a politely casual but not overly personal tone when making Tweets and Facebook posts. Respond in a proper manner
when customers ask for assistance or make product inquiries.

It is also good to infuse some personality to your Tweets and page
updates. Don?t just talk about products, services or company business
the time. This will annoy followers and will even bore them.

There are several ways that you can link Twitter to Facebook in
order to better organize your updates. Twitter has an official page
which gives you instructions with a Twitter application that integrates the two together. Similarly, there is also a Facebook application which helps organize Fan Page contacts directly to the Twitter account too.

This way, you can be sure of the consistency of the news given.

By being consistently with your posts you can effectively put your
Facebook and Twitter accounts to work for your business. You can use
them both to drive traffic to your website through your marketing efforts by incorporating contests, exclusive news, articles and more. This way, you can gain maximum coverage from both sites.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Tweet & Tweet Often!

Published on October 2, 2015 by in Direct Selling


When it comes to writing tweets, don?t spend a lot of time worrying about whether it?s creative enough, witty enough, or interesting enough.

Once you have become an active member of the twitter community, you?ll find it easier to think of entertaining and useful tweets, and will also be able to respond to ongoing discussions from those you follow and who follow you.

For now, post whatever?s on your mind. Working on a website? Post about it. Perhaps you?ve found an interesting website or news story, post about it.

The idea is to simply post enough so that you become comfortable with the twitter system, and more importantly, so that your profile page shows activity before you start inviting people to follow you.
Once you?ve posted your first tweet, it?s time to start following people on twitter, so that you can build up your twitter presence, and encourage people to follow you in return.

Don?t just sign up and blast out ads every few minutes expecting to achieve anything but annoying those on your list.

Take the time to talk to people individually by directing messages to specific people, post useful information or links to free products and resources that people in your various niche markets would appreciate.

Just like anything else you need to develop a reputation on Twitter as being someone who is interested in helping others, while developing your own Twitter presence.

A great thing about Twitter is the ability to quickly locate other people who are involved in your target market, or industry.

For example, if you are looking to find people to interview who may be experienced in specific things, you can find many people who are involved in nearly every topic and subject online.

It?s like a rolodex of the entire online business industry, and as Twitter continues to grow, more and more people are jumping on board, so expect to see Twitter evolve and change to improve their system and add more interactive, productive features that will make it even easier for use to reach out to other users.

Posting subtle little updates about your current projects, websites, blogs and products is an easy way to keep people up to date on what you are doing, even people who otherwise might not know who you are, or what you do.

The way you present your updates, and the frequency in which you do it, (avoiding Twitter spamming) is critical in staying current and helping your brand become memorable, and noticed by the community.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Turning Twitter Followers Into Customers


In this post, we’re going to talk about how you can gather new customers with Twitter. I have some great tips for you that will help you increase your chances of converting your regular twitter followers in to lifelong customers.

Research Your Market

Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don’t know the true needs of their market.

By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.

Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.

A good rule of thumb is to try and keep 90% of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.

Share Your Expertise

In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory Then share them with your followers.

As we talked about in the last chapter, there are a wide variety of tools that work with Twitter that will automatically check the blogs you’ve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.

If you’re not camera shy, plug in your webcam and use this great service that allows you to stream live video on your Twitter page and chat real time with your followers! This will be a fantastic way to make an instant connection for you and your peeps.

You can find out more here:

There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see more of your followers clicking on your promo links and turning into customers.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Tools That You Can Use To Make Your Twitter Page More Interactive And Successful


Whether you want to generate more traffic to your site or you want
to increase your social relationships, Twitting is a fun and exciting
activity that you can quickly master and use to achieve your goals.

We already know that Twitter keeps people connected at all times.
Some people send tweets regularly (every day) and others only a
few times a week. Since you are planning on using Twitter to build
your IM business the latter is the best option for you.

That leads us to our first tool, Future Tweets. This works great if
you aren?t able to send important tweets because you have other
commitments. It only takes a few minutes to set up and you can
use to automatically post your prepared tweets.

It is very important that you don?t use this tool to auto spam your
account with worthless information and constant offers. That will
only lose you followers. Here is an example of proper ways to use
this tool would be to remind your followers of upcoming seminars
or meetings, maybe even let them know about products and offers
to help build a buzz.

You can find out more about Future Tweets here:

Sharing pictures and product images is also possible with Twitter
by using the tool Twitpic. When you make new contacts there may
come a time when you want to share some of your pictures with
them so that they can get to know you and your business better.

Once you?ve created your Twitpic account you can upload your
pictures and quickly post them on Twitter. Another great thing
about this tool is that it is also compatible with mobile devices
which make it easier to share pictures from your mobile device.

You can find out more about Twitpic here:

If you are using WordPress for your blog, there are quite a
few tools that you can use to automate your Twitter activities
from inside your dashboard including:

TweetThis plug-in – It will encourage your visitors to tweet your
blog post. TweetThis also adds a Twitter link in every blog post
you create plus gives you the ability to shorten your blog post URL
to fit the 140-character limit.

TweetMeme button – Helps other people to easily retweet your
post on Twitter and it also shows a count of how many times your
blog post has been retweeted.

Twitter Tools – This plug-in integrates your blog with Twitter
by pulling all your tweets into the side bar of your blog. You can
also use it to post new tweets from inside your WordPress blog.

You can find these and a whole slew of other tools specifically for
wordpress by doing a search for ” Twitter WordPress plug-in”

Now let’s talk about Twollo. It is another Twitter tool that you
can use to find people you want to follow. Just type in the subject
or topic that interests you and the tool will find people who are
talking about the same thing and automatically follows them for

And the list goes on. I could literally list hundreds of tools that work with Twitter for you, but then we would be stuck on this lesson for days, so instead I am going to suggest that you do a little home
work after you are done reading this lesson.

All you have to do is open up your favorite search engine and do a
search for “Twitter tools, plug ins and add-ons” you will find more
that enough to meet your needs. You can narrow your search even
more if you are looking for something more specific.

For instance I did a search for “Twitter tools business” while I was
writing this lesson and came across some that I didn’t know

Before we close this lesson I do want to tell you about one more
tool that you can use to find out who you are following that isn’t
following you back.

It’s Tweepler and all you have to do is type in your Twitter
username and password and it will give you detailed list of who is
following you and who you are following. It also has a very nice
point and click interface, so that you can quickly sort through your

It does take it a few minutes to populate the list but it is well worth
the wait. You can find it here:

So, go do your homework and find some Twitter Tools that will
work in your niche and start using them to make new contacts,
automate your posts and promote your site even better with

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Tips for Effective Page Design

images (1)

While we won’t be going into the technicalities of creating a Facebook Page, we will look at some critical tips that you should keep in mind when designing it.

• Customers come first. You need to make sure that you are designing your page with your customers in mind, which means that every component of your page should offer them value.

• Don’t overdo it. While you may be tempted to add every application under the sun to make a cutting edge Facebook page, a little restraint is in order. Remember that you want your brand to stand out and applications should only add to the experience, not take the spotlight off your business.

• Staying on topic and updating. You need to make sure that whatever you post on your Facebook Page is relevant to your business. So, if you are promoting an internet marketing product, you shouldn’t be posting about your love for sushi. Likewise, if you continuously update the content on your Page, you are giving fans a reason to come back. So, make sure that you are always posting fresh content.

• Brand yourself as an authority with personality. First of all, your Facebook Page advertises your business to the world, so you need to be seen as an authority in your industry. Therefore, make sure that your content showcases your expertise. At the same time, Facebook is a social media site which means you need to let your personality come through a little. While having a little fun is great, make sure that you still act professionally, though.

• Feedback is critical to your success. The biggest mistake you can make is to overlook the feedback you receive through your Facebook Page. In fact, you should be encouraging it by posting surveys, polls and through discussions. It is highly valuable because it can be used to improve your business and it’s all for free.

However, the most critical aspect of an effective Facebook Page, as with any other presence you may have on the web is posting relevant and interesting content. The more you update with interesting content, the more reasons people will have to visit your page, become fans and then return. Your job doesn’t end once you have built a following. It only begins.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Pinterest for Business – The Truth about Pinterest for Small Businesses


It has come as no surprise that businesses, both big and small, are using social networking sites like Facebook, Twitter, and Pinterest to broaden their horizons and to increase their marketing reach on a global scale. It may even be shocking to include Pinterest as a means to market your business, but believe it or not, Pinterest garners an average of 100 milion visitors a month! The site, being less than a year old, has already surpassed other social networking giants like Google+ and LinkedIn.

Everyone knows about why Facebook and Twitter are good marketing weapons, but what makes Pinterest also as good for businesses?

1.) Pinterest has a centered demographic with defined interests – Facebook and Twitter is used by everyone, and I do mean EVERYONE. However, Pinterest stands out because of its female-centered demographic with defined interests. The site is used by women, which make up for 65% of its users and average an age of 32 years old and up. What does this mean? This is a good sign for businesses that deal with products meant for women. Pinterest users also have a keen interest on visual categories like furniture, jewelery, photography, and other lifestyle-related goods, so if you’re business is tapped into any of these, you can make Pinterest work for you.

2.) Pinterest is reliant on visuals – People today don’t like to read a lot of stuff. They prefer compressed pieces of information with bright colors and nice images. Pinterest is a visual pin-board which allows you to post creative and relevant images of your business. This equates to putting up posters on the side of the street, but the difference here is that other Pinterest users can opt to re-pin your photo if they like it. Re-pinning is similar to the Share function of Facebook or the Retweet function of Twitter.

3.) Pinterest offers the ability to allow bloggers to share your content – This is an added bonus after the re-pin feature, regardless if your business is reliant on graphics or not. Basically, bloggers tend to look for things relevant to their blog posts and if they find that your post is relevant to their post, your content will be shared on their blog; from your photo to the licensing information. This also acts as a way to create relevant backlinks because if your Pinterest content is shared, both your Pinterest and website URL will appear on the blog. Of course, bloggers can always opt to change your link, but this is frowned upon by the big search engines.

In any case, Pinterest is something that businesses should consider incorporating into their marketing strategy. After all, with 100 million visitors a month, it’s kind of hard to turn your back against potential customers of this magnitude.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

The Power of Facebook Groups


Facebook Groups can be started up by anyone, on any topic of interest to them and they serve as a gathering place for members to discuss the topic and share thoughts and opinions. Conversely, Facebook Pages can only be created by the official representative of the business, artist or public personality. Facebook Pages allow for more interaction though due to the addition of applications, while Facebook Groups can’t have applications.

You have a choice of either joining an existing Facebook Group on a topic that is relevant to your business so you can promote your brand or create your own group. If you decide to join an existing group, remember that it is still a social media platform and so bombarding members with commercial messages will only serve to alienate them. Additionally, if you try to advertise yourself too much, you may end up being reported as a spammer and have your profile or page shut down by Facebook. They have a zero tolerance policy when it comes to spammers so you need to be extremely careful.

What you should focus on, though, is building yourself up as an authority and someone people want to follow. You can achieve this by posting relevant content that they will find interesting. Likewise, don’t post only content that is on your blog in an attempt to drive traffic because people will still think you are spamming.

Remember to mix it up by posting content from your own blog or website along with other interesting content from the web. Finding content to post isn’t as difficult as it may seem as there are plenty of content aggregators on the web, such as or Technorati, which aggregate the most popular content on the net.

You can start your own group, but you should first be sure you have a thorough understanding of how groups work which you can only do by joining other groups and watching how people interact and participate. You manage your group just like you would your Facebook page by posting fresh content to make sure that people are joining all the time. The more people you have joining your group, the more others will come and join as well because this acts like a form of third-party validation.

You may be asking yourself what the point of creating a group is if you have to do the same things as you would on your Facebook Page. You need to understand, though, that your group shouldn’t be based on your brand, it should only support it. This means that you need to create a group based on a topic that is of social interest but is also relevant to your brand. So, for example, if you sell wedding gowns, you could start up a group for brides trying to lose weight before the big day. While it isn’t a direct promotion of your brand, it is a topic that will garner a lot of interest and will increase brand awareness while drawing in your target market.

However, just as with your Facebook Page, you need to post interesting content and even sometimes controversial ideas to spark discussions, while also engaging your members as much as possible. So, if someone comments, then comment back. The more you engage members, the more people will trust you and the more activity your group will have. A highly active group on an interesting topic will always draw new members in.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Setting Up Your Pinterest Account


One of the things that make Pinterest so popular is that it is visually appealing to consumers. As we discussed in your last lesson, members can use it to organize and share images, photos, audio’s and even videos (called “pins”).

You can digitally pin and upload your own images or other people’s
images according to interests, events, hobbies, DIY crafts, etc. to
create collections (known as “Pinboard’s” or “boards”).

Pinterest only requires a few basic steps to setup a profile, so that you can begin your pinning adventure and start making connections as quickly as possible.

First things first, if you haven’t already received an invitation to join Pinterest you will need to request an invite from the Pinterest main page (which can take several days) or find someone that you know who is already a member and get them to invite you (much faster).

Once you receive your official invitation you can register using either your Facebook or Twitter account.

TIP: If you use Facebook to create your Pinterest account it will pull the information from your main Facebook profile, not your Facebook business page. So if you’re planning on using Pinterest solely for business purposes you may want to consider using a Twitter account specifically created in your business name.

During the registration process Pinterest will ask you a few basic
questions about your interests, so that it can suggest pins, people and boards for you to follow.

Once you have completed the registration process you will receive a
confirmation message from Pinterest. Be sure that you confirm your
registration by clicking the link inside that message. This is important because you want to be able to receive notifications and updates, so that you can keep track of your connections.

If you ever need to, change your personal information, email address
or add your other accounts simply go to your “Settings” located in the drop-down menu under your username in the upper right corner of your Pinterest account.

After confirming your registration you can begin creating boards,
pinning pictures and following other pinner’s. The best way to start your pinning experience is by getting inspiration from users who share the same interests as you.

As you begin exploring the site you will notice that if you move your
mouse over any given picture you will have the option to repin, like or comment on it.

When you want it included a picture that is already on the Pinterest
network to one of your own boards all you have to do is choose ‘Repin’ and a box will pop up with a drop-down menu allowing you to choose which board you wanted in the picture to.

Your account comes set up with some basic (broad topic) boards that
you can start pinning to write away. You can also create your own
boards by clicking the ‘Add’ tab in the upper right-hand corner of the page or by choosing to repin an image and scrolling down to the very last option of the drop-down menu and adding the name of your new board.

You are not restricted to pinning images from inside the Pinterest
network. You can also pin images and other content from other
websites to your boards by installing the “Pin It” Button to your
bookmarks toolbar.

You’ll find it here, along with simple instructions for using it:

Once installed, you can quickly pin just about any image while
browsing the web. You have to credit your use of the original creator’s image/photo/pins by linking back and including some thoughtful tags and links. You can also share each of your pins to your followers by simply clicking Facebook and Twitter buttons.

To start making connections, you have to follow users’ pinboard’s that have the same interests as you. You can click “Follow All” to follow a user’s pinboard or click “Follow” to follow a board.

Whenever there is a new pin added, you will get notified. Likewise, if you want to unfollow a user, you can do it anytime without the user knowing it.

When it comes to making the most out of your Pinterest account you will want to make sure to always follow proper Pin Etiquette. Make sure that you browse through the terms of service and acceptable use policy, because they have strict policies against copyright infringement, spamming and privacy violations. This simple step will help ensure that you maintain an active account.

You can find out more about proper Pin Etiquette here:

If it any time you feel lost or confused you can always refer to the
Pinterest help files located in the drop-down menu under ‘About’ in the upper right-hand corner.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments