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Deciding Between Facebook Group or Facebook Page

Published on July 4, 2015 by in Direct Selling

Facebook-Page-vs-Facebook-Group

One of the famous social networking nowadays is Facebook. While the website’s main objective is to build bridges with your social circle, it has become a strong business tool as well. Taunted as the biggest social networking sites, Facebook has surpassed the population of MySpace, eventually making it a global household name. Indeed, a business already on Facebook is a step ahead.

But even today, many business owners want to know why they need to make a Facebook page or Facebook groups. Many are confused with these two as they appear identical. But looking closer,Facebook page and Facebook group have few key differences that make each one unique. So before you decide which road to take for your business, here are the key information about Facebook Groups and Facebook Page.

Who Needs Facebook Groups?

The Facebook groups are pages that you will build within the premises of the Facebook social networking site. It is structured all over by a real life fascination or group. Also, it can be based with the claim affiliation or association with people and probably things. In this, you can make a community of people or friends that encourages to share and talk about important matters.

The Facebook groups provide a big chance to everyone who would like to make online communities. For instance, you will make a community wherein your batch mate is the only user that can enter. This will serve as a hangout area for you and your batch mates. Also, you can post relevant matter such as batch reunion in this page without making a tag post. Additionally, you can make a Facebook group that belongs to your interest. You can add users who would like to join in the discussion or who have interest in the group. The feature of the Facebook that put into groups is quite amazing. In this manner, you can even chat with your group mates and also it has a built-in email notification that makes easier for the group to be updated on what is happening in the group.

Who Needs Facebook Page?

The other feature that Facebook can provide is Facebook page. These are pages for organizations, businesses, celebrities and bands. It is to transmit informative information in an official and public manner. This is only applicable to the users who are connected to a specific page. This Facebook page is identical with the profile or timeline. You can also develop this page. It is to be able the populace communicate and engage with their audiences in a certain way.

Facebook page can be added through the recommendations of a friend, News Feed stories, Facebook events and many more.

Yet, Facebook pages give an abundant pack of features that are not available in Facebook group. The Fan pages enable the same kind of connection as group but with many extra alternatives for customization and personalization. The Facebook page is like Facebook group that has a wall. Though, the Facebook page has many added features like Facebook applications. The Fan page can be customized to appear similar like a website by the flexibility of using Iframes.

Also, the Fan pages are pages for a popular artist, Hollywood stars (actor and actresses), politicians, brands, marketers, realtors, magazines, writers and many more.

Deciding Which One

In the end, it is up to you which mode to choose in building a Facebook reputation for your business, website or blog. You can actually choose from the two. It could be a Facebook group that is for inner usage, interaction with a certain group of people or member of your blog; and it could be a Facebook page wherein your follower or subscriber of your blog is the visitor.

 
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Facebook Marketing: The Tools To Reach Out To More Clients

Published on July 3, 2015 by in Direct Selling

First of all, Facebook is a social networking website that was primarily designed for use for Ivy League college students. However, because of the interactive tools that it can offer, it is now widely available for many people from different parts of the world. Whichever college or school you go to and wherever you are, you will now be able to join Facebook.

With Facebook, you will now be able to keep in touch with your friends as well as make new friends. However, the best thing about Facebook is probably its tools that you can use to market your business. Facebook is now one of the most popular websites today. With over 62 million active members from all over the world and still growing, you will see that this website is now somewhat of a large community.

You will see different people here from all walks of life.

With this figures, you will see that it will have the potential in providing you a way to market your products or services. It has tons of traffic and a lot of potential in providing your website with more targeted traffic.

You may ask why Facebook became one of the best places to market on the internet. Basically, Facebook is different from other social networking websites. Unlike other social networking websites, you will see that Facebook will be able to offer you different kinds of useful applications or tools that you can use to market your products or services. The applications on Facebook will let you market your products or services far more effectively than the available tools in most social networking websites.

By adding applications in your Facebook page, such as games, groups, and quizzes, you will be able to get people to view your Facebook page and help you market your products or services. The best thing about the application is that it is free.

Facebook is definitely a great place in the internet to market in. With the ability to drive targeted traffic to your website, you can be sure that you will be able to have lots of fun marketing your products. You have to consider the fact that Facebook is about networking. If a particular person in your friends list loved your products, they will most likely tell their friends in their Facebook friends list about the product and encourage them to purchase from you.

This is how Facebook marketing basically works. You’ll be surprised as to how many people will be quite interested in what you have to offer. You have to remember that targeted traffic is the key to internet marketing. If you are marketing your products or services in Facebook, you can be sure that you will be able to get a lot of targeted traffic in your business website.

So, the next time you plan on marketing on the internet, you might want to join Facebook. It’s free, it’s easy, and it’s a lot of fun. With Facebook, you will really have great time marketing and also profit from it at the same time.

With Facebook, internet marketing is easier and a lot cheaper than ever before. Remember these things and you will be able to see how much potential Facebook will be able to provide your business with.

 
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5 Reasons Why You Must Have Pinterest In Your Marketing Strategy

Published on July 2, 2015 by in Network Marketing

pinterest1

Pinterest is the newest social network on the Internet. Pinterest allows you to share, curate and discover things all over the Internet. The idea behind Pinterest is not new. However, it caught up the fancy of over 20 million users that have been using this new platform for an average of 410 minutes a month.

The year 2012 was the coming of age of Pinterest as it finally proved its worth. It has shown that it can drive traffic to websites which made it the darling of Internet marketers. Any business that relies on heavy traffic will surely benefit from using Pinterest. That is why a lot of marketers have been using Pinterest as part of the marketing strategy. In fact, early studies show that Pinterest has the potential to drive traffic to business websites better than Facebook. In 2012, Pinterest has outlasted Yahoo in driving organic traffic while it periodically beat Twitter in driving referral traffic to websites.

A leading eyeglass retailer has reported that 11 percent of their traffic is generated from Pinterest. Blogs which essentially are small businesses had more success when they start pinning their content on Pinterest. The numbers could go on and on and try to convince you why you must have Pinterest in your marketing mix.

It converts leads into sales. Like in any social media, Pinterest offers a myriad of activities that you can do. One of the things you can do in relation to marketing. The goal in this activity is to increase brand awareness to attract leads, which in turn can be converted into sales. If you are able to drive traffic to your site, chances are your audience will get acquainted with your products which can either lead to a sale or intent to buy. This is especially useful for business to business set up.

Gather intelligence about your buyers. Pinterest is great in getting to know who your customers are. It is a great tool to understand the needs and interest of your target customers. You can do this by viewing the pinboards of your customers to understand what the interests of your customer are.

Position as an industry thought leader. Position your Pinterest account as a thought leader. Make your boards as the primary source for information related to your industry. For example, if you are a furniture manufacturer pin awesome pictures of the latest trends in furniture design. You can also feature pins from other furniture industry movers and shakers so that your board will become the one-stop for information and resource about furniture. The board will be in the best position to draw customers towards your site because what you recommend is the trendiest furniture in the industry at that moment in time.

It can position events for your site. You can use Pinterest to position the buzz for your events. Pinterest is a great way to drumbeat events that are related to your business. You can also use Pinterest to feature how your furniture is being built.

It showcases your business personality. Pinterest allows your customers to take a peek at your business’ personality. You can showcase about your business culture through Pinterest.

Indeed, Pinterest affords business to have an effective call to action. It is about finding ways to make Pinterest fit for your business’ marketing needs. Once you get to make this work for you, the potential knows no bounds.

 
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Infographic-The do s and Don’t’s of email marketing

Published on June 27, 2015 by in Direct Selling
Courtesy of: VerticalResponse

 
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How to Deal with Ineffective Email Marketing Campaigns

Published on June 27, 2015 by in Email Marketing

Guest post by Terry Detty

Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing does not always work.

This means that sometimes despite your best efforts, or sometimes in spite of your best efforts, you email marketing campaign will either not generate the degree of success you anticipated or may not generate any success at all.

This failure to generate success may be do to a variety of reasons. Some of these reasons may be a lack of interest on behalf of your target audience, failure to properly execute your email marketing strategy or poor planning in your strategy.

This article will take a look at some situations in which email marketing is not effective and will offer some advice for dealing with these situations.

First we will consider why a lack of interest from target audience members can result in a failed email marketing campaign. Before investing time, energy and money into an email marketing campaign, it is worthwhile to hire a consultant to conduct market research.

This research should provide valuable feedback such as demographics for the target audience and information on the probability these target audience members will be responsive to email marketing.

This last piece of information in particular should help the business owner to determine whether or not to pursue email marketing as an advertising option. If market research indicates the members of your target audience are not likely to purchase the products or services you offer online or even use the Internet to research these products or services; investing in an email marketing campaign is not worthwhile.

You may enjoy a small degree of success from this marketing effort but it is not likely to significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. This is important because even the most well formulated marketing strategy can flounder if you are not able to properly execute these steps.

For example, you may plan to use e-newsletters as a critical component of your email marketing campaign but if these e-newsletters do not appear to be professionally designed and written, frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based on these e-newsletters.

In each aspect of your email marketing campaign, you should strive to ensure the information you provide to your email recipients is informative, accurate and interesting. This type of copy is more likely to pique the interest of the readers.

Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be prepared to be able to sell your products.

Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products.

This is just one example of poor planning causing problems but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing.

 
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How to Have Successful Email Campaigns

Published on June 25, 2015 by in Email Marketing

Guest post by Robert Burko

Everyone knows that it’s important to have goals. This is something children learn when they are young and it is a lesson that does not go away throughout anyone’s lifetime.

Whether it’s personal goals or business goals, it’s important to have a clearly defined objective, otherwise you’ll never be able to know if you’ve achieved what you want to do. Imagine running a race without a finish line… you’d never know the taste of sweet victory since you’d just keep on running.

The age-old lesson continues to hold true in email marketing. Before you sit down to create your email marketing campaign, it is important to know exactly what you want to achieve. Furthermore, this goal needs to be something that is specific and measureable.

All too often I will hear business owners say that “my objective from this campaign is to drive sales”. While that is both a logical and understandable objective, it is not particularly measurable because it is a bit vague.

Is the objective of your email marketing campaign to sell 100 of a certain item? Is the objective of your email marketing campaign to increase phone calls to your sales office by 5%?

By quantifying your objective with a specific number, you will be able to easily assess whether your goal has been achieved.

If you say that the goal of your email marketing campaign is to sell 50 widgets and you end up selling 30, then you can say the goal was not achieved. Whereas, if you sell 75, then you can celebrate that you accomplished well more than your original goal. But, if you just say that “I want to sell widgets” and you sell 35 or 75, how would you know if you achieved your true objective?

Once you have a clear measureable goal for your email marketing campaign, you can put together an email that will help you achieve that objective. This will help ensure that your email marketing campaign is very focused, which, in turn, maximizes your chances of achieving your goal.

If you want to drive sales of widgets, make sure widgets are prominently displayed at the top of your message without too much other content to distract your reader. If your goal is to increase the amount of phone calls you receive by 10%, then make sure your phone number is part of your call to action (for example: Call Us Now at 555-555-1234).

After you have sent your email marketing campaign, you can evaluate whether or not your objective was achieved. If it was, then give yourself a pat on the back for a job well done. If it wasn’t, then you should try to determine why you fell short of your goal, and make sure to learn from your experiences.

By setting a measurable, well quantified, objective for your email marketing campaigns, you will know exactly what you want to achieve and be able to determine if you achieved it. This will undoubtedly make your email marketing efforts more effective.

 
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How to Maintain the Quality of Your Email Lists

Published on June 23, 2015 by in Email Marketing

Guest post by Rudy Barell

In the world of email marketing solutions, your contact list is your life force. Maintaining its quality will determine your success using email marketing campaigns to get the message out.

Every mailing list has those recipients that haven’t opened, clicked or responded to your email messages. These subscribers don’t ever get recorded as spam complaints or don’t take the time to unsubscribe; however, they actually increase your costs and reduce the accuracy of your open, click and conversion rates.

Industry numbers have shown that very quickly after you farm your contact list it begins to age and therefore lower in quality. After 2 months the open rate drops about 45%. After 6 months the open rate dips lower another 37%.

After your list has aged two years, the open rate will settle around 33% lower. These are some great reasons that it is important to clean up our list, and continue to maintain it so that you are being as proactive as possible in ensuring that your list is the highest quality.

Here is a tip that you can put into practice to ensure your lists maintains their quality as time passes.

Tip #1: Gather Inactive Contacts

Even though it is VERY tempting to just delete the subscribers that have been inactive during previous sending, it is far more prudent to separate these contacts into an isolated list.

Here is why: Once you’ve determined the in-actives you can design email marketing solutions campaigns in order to persuade those subscribers into becoming active again.

Sometimes all they really need is a gentle prod and you can renew a relationship with a potential customer. This strategy can come in the form of something as simple as an email that asks the subscriber to opt-in again. If they do, you’ve recaptured a contact. If they don’t, no harm done, now you can sink your teeth into the delete button!

So now it’s time to separate “the boys from the men”, as the saying goes. It is important to select a chunk of time to determine whether or not a subscriber is active. It should be long enough so that each recipient has received a fair amount of emails that they have had an opportunity to respond to.

If you are unsure, the most recent six months is a good place to begin. In this time frame the recipient should have received a good number of emails (10 emails sent is a good volume) to get an accurate measure of their inactivity.

The next step is to retrieve your most recent reports and download it (normally this comes in the form of an Excel file). In order to make sure that you are sorting the recipients who have received a fair amount of emails in the time frame that you’ve determined, you’ll need to sort your list by number of messages sent to recipients. Delete all recipients that have received less than 10 messages.

Once you’ve determined who has received the correct number of emails to ensure their inactivity, and then sort your list in descending order by email addresses that have opened the messages, and those email addresses that have clicked on the messages that you’ve sent. Then in the Excel file, delete everyone except those that have NEITHER opened NOR clicked on anything.

Presto, you’ve created your list of inactive subscribers. So now create an “inactive” group of emails in your email marketing solutions account and upload these contacts from the Excel list. Now you are ready to create a campaign to prod them back into the active column!

Stay tuned for more tips on email marketing solutions list maintenance. The more you know about keeping a high quality list, the more productive your email marketing will be. Remember, the quality of your list is where your email marketing success will begin and end!

 
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How to Keep Your Subscribers Active Longer

Published on June 21, 2015 by in Email Marketing

Guest post by Rudy Barell

With an email marketing program the quality of your contact list ensures the success of your campaigns. As a general rule, it important to constantly be doing some \”up-keep\” to be certain that your contacts are still in the category of \”actively interacting\” subscribers.

In previous articles it was discussed how to clean up the in-actives, giving you some tips on how to attempt to reel them back onto your active list.

This article will teach you to keep your active contacts in that category for a longer period of time; in essence you\’ll find your subscribers will have a greater \”shelf-life\”. This article will provide you with some advice on some of the things that can cause a list to go \”stale\”, so that in the future you proactively prevent these errors.

Email marketing program studies have shown that with any contact list, you will likely see a 20- 25% decline in open rates two months after your subscribers have opted in to your list. After two years, expect open rates to decline between 35%-45%.

This can happen for a variety of reason:

An email address can become invalid. If a person changes jobs, the email that they might have used to sign up for your newsletters and promotions, being that it was an address given to them by the company they no longer work for, will no longer be valid.

Sometimes these addresses stay enabled despite the fact that the employee no longer works for that particular company. It could also be that the person\’s email account is out-dated or they rarely access it.

It is also important to note that most email services like Gmail, Yahoo, Hotmail and Outlook etc. have image filters. ISPs and email services now include filters that disable images from loading immediately. Before they allow an image to be loaded there will be a prompt asking the user download external images.

Because of this, some recipients may simply delete the message rather than enable the images. If the images are not enabled, the email will not register as an open. A subscriber that is deleting your campaigns is the equivalent of an inactive subscriber.

For these kinds of subscribers, getting them back to the active list will not provide much fruit, so you are better suited putting them into the inactive file (once you\’ve appropriately tested, of course – see \”Email Marketing Solutions Tip# 1-Gathering In-Active Subscribers\” for more details on that).

However there are some practices to avoid that can help you achieve a contact list that stays active for a longer period of time. Subscribers can easily \”tune-out\” if you\’re no longer sending them the content you promised when they originally opted-in to your newsletters or promotions.

This will quickly turn actives to in-actives. Trust is the biggest factor in the email marketing program game. Make sure that you are keeping tabs on the promotions that you send out, in order to better segment and organize your contact list.

This will help you to avoid sending subscribers to the \”dark-side\” of email marketing contact lists (the inactive category) by having subscribers receiving only the information that they signed up for.

Also, it might be that all your messages include some recurring content, which may cause it to get filtered to the spam folder—either at the Internet Service Provider, corporate or end-user level. So it is important to keep your content fresh.

Some spam filters can set up so that they identify repetitive content, and may send the campaigns to the junk box. Sometimes bounce messages are not returned leaving your emails to be sent, but never reaching the intended recipients.

So if your messages are delivered to the spam folder or \”bulk\” folder in the recipient\’s inbox, there is a high likelihood that these emails will not be seen. Your recipient\’s may check the bulk/spam folder less frequently, which COULD result in them not seeing your email.

It is imperative that you know the \”ins and outs\” of email marketing programs so that you can ensure a higher ratio of activity for you active subscribers. The better informed you are about how to maintain your lists, the greater success you will have at maintaining a high quality subscriber list.

By keeping the above tips in mind when sending out your campaigns you will significantly increase the life-span of your active subscribers. These are some preventative solutions; stay tuned for some more pro-active methods for keeping your contacts active!

 
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How to Reduce Subscriber Drop Off Rates

Published on June 19, 2015 by in Email Marketing

Guest post by Rudy Barell

Email marketing software success hinges on the quality of you contact list. However, based on the email marketing software industry, your contacts will begin to drop off approximately three months after they initially opted in to your emails.

I’ve mentioned in previous articles that a drop off should be expected, but there are ways to ensure that this drop off is greatly reduced, therefore making certain that the volume of your quality contacts is much greater.

Here are four strategies to help you accomplish this using email marketing software.

“Preferred Customer” Offers:

As a retailer, using incentives can attract subscribers to continue their interest in your emails and services. Providing a simple promotion or discount for subscribers that haven’t opened recently can reactivate a dormant user.

In addition, you can send these kinds of offers to in-active users so that they update their contact information and preferences etc. This will help gather information on their continuing needs as a customer, as well as give you current contact information.

Send Out a Questionnaire:

The best way to discover why a customer hasn’t been opening your emails is to ask them. Using email marketing software you can create a survey (that is quick and easy to fill out) so that in-actives can provide you with feedback.

This is valuable information on things to avoid, but more importantly will tell you EXACTLY what particular users need from you so that you maintain them as active contacts. The survey will have questions relevant to your services, but be sure to also include things like a “preferred kind of message” section, or “best time to contact by email” section and of course a “comments and suggestions” section.

Take a Closer Look at Your Contacts:

Often times you’ll notice that there are chunks of subscribers not responding to your emails, that all have similarities. Through these similarities you might be able to determine how to get through to those groups. You might find there is a section of your subscribers that are all in a particular demographic that you haven’t been targeting in your email marketing software campaigns: young men, older women, single parents, or people in a different time zone, etc.

By taking a closer look at your contacts you might get a lightning bolt idea as to why they have not previously responded and can easily remedy it so that your email marketing software yields even better results.

Testing/Mix Things Up a Little:

There is no harm in spending a little time testing-out different ways of sending to determine if it can attract a few more in-actives to the “good side”.

If you’ve always sent out email on the same day or time of day, try a few varied distribution times; see if it produces a different response. You can also change how often you’re sending your emails. If you’re accustomed to sending once a month, you may want to try sending twice a month, or once every two months.

Also, try creating different content. In your analysis of you contacts if you’ve noticed a trend among in-actives, consider packaging the content differently for this group.

You can also mess around with the format of your email marketing software campaigns. Start testing the differences between text versions vs. more dynamic looking campaigns.

Another important factor is you subject line. Sometimes all it takes to attract a subscriber back to the active list is changing the subject line. A subscriber might not open the email because the subject line is the same or similar to previous messages sent.

For these subscribers the assumption is that if the subject line is the same or similar, so is the content. Testing out different methods of sending out campaigns will activate the pulses on some of your more zombie-like subscribers, but will also give you valuable information on what their wants and needs are.

Successful email marketing software users are spending time on the maintenance of their contact lists; it’s time to take full advantage of your email marketing software service by making that extra effort to ensure your contacts are still interested.

 
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How to Determine Your Subscriber TurnOver Rates

Published on June 17, 2015 by in Email Marketing

Guest post by  Rudy Barell

Email marketing is easy to do once you get the hang of it. But the more you do it, the more you discover that any extra effort you put into it, will
result in better email marketing success.

Where most of your extra brow sweat should be focused is the quality of your contact list. As I have always said, your contacts are the foundation of your email marketing campaigns. Without a high quality list, your marketing skills are being wasted.

In previous articles I have shown you how to indentify some problems with your contact list and then how to correct those issues.

In this article, the focus will be on how to identify the percentage of lost subscribers that naturally occurs in any email marketing list. This is called your subscriber turn-over. Knowing your percentage will allow you to be more proactive in gaining higher quality contacts, and you’ll have clear evidence of where you need to improve and by how much.

Your list turn-over is determined by that amount of subscribers that are no longer active which have been identified within a certain period of
time. This is often measured monthly and annually.

Email marketing research has determined that the common subscriber turn-over for an email marketing contact list is 30% annually and 2.5% monthly. If your contact list contains a high percentage of free email accounts (like yahoo, Gmail, and hotmail) you can expect that percentage to increase.

The breakdown looks something like this: 2- 3% annual turn-over comes from people who unsubscribe from your list; 20-30% more addresses may be lost each year to hard bounces (subscribers that have either entered their addresses incorrectly when opting in, or address that are no longer valid); and finally there are a very small percentage of spam complaints that round out the remaining yearly losses (keep in mind that everybody gets spam complaints, even the most legitimate, opt-in email marketers).

Because everyone’s lists are different, it is important to determine the percentage of YOUR list that is lost to turn-over. The best place to begin
solving this problem is by keeping track of your email marketing campaign reports.

Step #1: add up your hard bounces, unsubscribes and spam
complaints to determine the number of lost subscribers.

Step #2 is to divide the total tally of lost subscribers by the current number of subscribers on your contact list. As an example: if you have 1000 subscribers on your contact list, and you’ve determined that 250 subscribers per year are no longer active, then the annual turn-over rate is 250 / 1000 = 0.25 or 25%. If you want to calculate the percentage per month simply divide the remaining figure by 12 (0.25 / 12 = 0.02% per month).

Now that you know the amount of subscribers you are losing per month you can use these figures to make a stronger effort at overcoming these losses by maintaining or gaining new high quality contacts.

You can refer to some of my previous articles for some great tips on how to gain more contacts and how to preserve the contacts that are dwindling on the fine line between active and in-active.

These numbers will also help you keep track of how successful you’ve been per month or year at gaining back your subscribers. You will be able to compare you numbers from month to month, and yearly to see how successful you’ve been. In turn this will help you determine which techniques are more successful at gathering and keeping your contacts.

You’ll find email marketing success by putting that extra effort into knowing all about your contact list. Determining your subscriber turn-over will help you goal set so that your email marketing campaigns will only be sent to the most stream lined and high quality contacts.

The golden rule of email marketing is and always will be that the quality of your contacts is the most important factor in finding success.

 
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